Integrated BA + PG Diploma in Visual Communication Design | (4 Years)

Programme Overview
Awarded by: Tata Institute of Social Sciences – Deemed University under Section 3 of the UGC Act, 1956.
The objective of the 4-year (3+1), 8-semester integrated PG course is to nurture and create quality Visual Communication Design professionals, to meet the rapidly growing, complex communication design needs, nationally and globally. The programme emphasises on students undergoing core design foundation inputs in the first year, followed by intensive project-based semesters that culminate in a major design project in semester six. The integrated programme allows students to choose electives in the areas of Motion, Interaction Design and Spatial/Environmental Design. Inputs in Professional Practices, Design Research and Design Strategies + Management, also go towards making the students industry-ready. The final year of the programme offers more advanced inputs in Brand Identity, Editorial Design, Information Graphics, Typography and Visual Narrative. Founded on an ethos of Learning by Doing, students are expected to be hands-on, minds-on, while engaging proactively and productively with all individual and group learning activities. Frequent workshops and masterclasses by professional visual communication designers round out the learning.
Opportunities for Graduates
Graduates of the 4 year Integrated Post Graduate Programme in Visual Communication Design, will be capable of adding substantial value in being employed in many areas of Communication Design interventions – Advertising, Graphic Design, Web Design, Print, Publishing, Marketing and Branding, Corporate Communications, Design Research, Social Communications, Interaction Design, Information Design, Motion Design and Spatial/Environmental Design. Opportunities for meaningful communication design intervention roles may be found nationally and internationally, in design studios, in design departments of companies, in design led firms and companies, in advertising agencies, in marketing departments and firms, in communications departments, in research organisations, and in government and non-governmental organisations.
SEMESTER’S COURSES STRUCTURE :
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 1 | Introduction to Design Culture |
2 | Introduction to Semiotics / Semiology | |
3 | Art and Aesthetics | |
4 | Theory I | |
5 | Foundation Drawing I | |
6 | Color and Composition I | |
7 | Digital Tools and Media I | |
8 | Workshops I | |
9 | Projects I |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 2 | Introduction to Design Methodologies |
2 | Theory II | |
3 | Foundation Drawing II | |
4 | Colour and Composition II | |
5 | Digital Tools and Media II | |
6 | Workshops II | |
7 | Projects II |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 3 | Cultural Studies I |
2 | History of Design I | |
3 | Theory III | |
4 | Typography I | |
5 | Art Direction for Advertising I | |
6 | Web Design | |
7 | Workshops III | |
8 | Projects III |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 4 | Culture Studies II |
2 | History of Design II | |
3 | Theory IV | |
4 | Typography II | |
5 | Art Direction for Advertising II | |
6 | Branding, Identity and Packaging I | |
7 | Design Research | |
8 | Projects IV | |
Elective Motion | ||
9 | Motion Theory | |
10 | Motion Practical | |
Elective Interaction Design | ||
9 | Interaction Design Theory | |
10 | Interaction Design Practical | |
Elective Spatial Design: | ||
9 | Spatial Design Theory | |
10 | Spatial Design Practical |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 5 | Cultural Studies III |
2 | Publishing | |
3 | Art Direction for Advertising III | |
4 | Branding, Identity and Packaging II | |
5 | Projects V | |
6 | Design Strategies and Management | |
7 | Internship | |
Elective Motion | ||
8 | Motion Theory | |
9 | Motion Practical | |
Elective Interaction Design | ||
8 | Interaction Design Theory | |
9 | Interaction Design Practical | |
Elective Spatial Design | ||
8 | Spatial Design Theory | |
9 | Spatial Design Practical |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 6 | Professional Practices |
2 | Thesis Project |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 7 | Visual Narrative I |
2 | Advanced Typography I | |
3 | Information Graphics I | |
4 | Editorial Design I | |
5 | Brand Identity I | |
6 | Theory PG I | |
7 | Workshops PG I | |
8 | Projects PG I |
Sr No. |
Sem |
Course Title |
---|---|---|
1 | 8 | Visual Narrative II |
2 | Advanced Typography II | |
3 | Information Graphics II | |
4 | Editorial Design II | |
5 | Brand Identity II | |
6 | Theory PG II | |
7 | Workshops PG II | |
8 | Projects PG II |