Integrated BA + PG Diploma in Visual Communication Design | (4 Years)

Programme Overview

Awarded by: Tata Institute of Social Sciences – Deemed University under Section 3 of the UGC Act, 1956.

The objective of the 4-year (3+1), 8-semester integrated PG course is to nurture and create quality visual communication design professionals, to meet the rapidly growing, complex communication design needs, nationally and globally. The programme emphasises on students undergoing core design foundation inputs in the first year, followed by intensive project based semesters that culminate in a major design project in semester six. The integrated programme allows students to choose electives in the areas of Motion, Interaction Design and Spatial/Environmental Design. Inputs in Professional Practices, Design Research and Design Strategies + Management, also go towards making the students industry ready. The final year of the programme offers more advanced inputs in Brand Identity, Editorial Design, Information Graphics, Typography and Visual Narrative. Founded on an ethos of Learning by Doing, students are expected to be hands on, minds on, while engaging proactively and productively with all individual and group learning activities. Frequent workshops and Masterclasses by professional visual communication designers round out the learning.

Opportunities for Graduates
Graduates of the 4 year Integrated Post Graduate Programme in Visual Communication Design, will be capable of adding substantial value in being employed in many areas of Communication Design interventions – Advertising, Graphic Design, Web Design, Print, Publishing, Marketing and Branding, Corporate Communications, Design Research, Social Communications, Interaction Design, Information Design, Motion Design and Spatial/Environmental Design. Opportunities for meaningful communication design intervention roles may be found nationally and internationally, in design studios, in design departments of companies, in design led firms and companies, in advertising agencies, in marketing departments and firms, in communications departments, in research organisations, and in government and non-governmental organisations.

SEMESTER’S COURSES STRUCTURE :

Sr No.

Sem

Course Title

1 1 Introduction to Design Culture
2 Introduction to Semiotics / Semiology
3 Art and Aesthetics
4 Theory I
5 Foundation Drawing I
6 Color and Composition I
7 Digital Tools and Media I
8 Workshops I
9 Projects I

Sr No.

Sem

Course Title

1 2 Introduction to Design Methodologies
2 Theory II
3 Foundation Drawing II
4 Colour and Composition II
5 Digital Tools and Media II
6 Workshops II
7 Projects II

Sr No.

Sem

Course Title

1 3 Cultural Studies I
2 History of Design I
3 Theory III
4 Typography I
5 Art Direction for Advertising I
6 Web Design
7 Workshops III
8 Projects III

Sr No.

Sem

Course Title

1 4 Culture Studies II
2 History of Design II
3 Theory IV
4 Typography II
5 Art Direction for Advertising II
6 Branding, Identity and Packaging I
7 Design Research
8 Projects IV
Elective Motion
9 Motion Theory
10 Motion Practical
Elective Interaction Design
9 Interaction Design Theory
10 Interaction Design Practical
Elective Spatial Design:
9 Spatial Design Theory
10 Spatial Design Practical

Sr No.

Sem

Course Title

1 5 Cultural Studies III
2 Publishing
3 Art Direction for Advertising III
4 Branding, Identity and Packaging II
5 Projects V
6 Design Strategies and Management
7 Internship
Elective Motion
8 Motion Theory
9 Motion Practical
Elective Interaction Design
8 Interaction Design Theory
9 Interaction Design Practical
Elective Spatial Design
8 Spatial Design Theory
9 Spatial Design Practical

Sr No.

Sem

Course Title

1 6 Professional Practices
2 Thesis Project

Sr No.

Sem

Course Title

1 7 Visual Narrative I
2 Advanced Typography I
3 Information Graphics I
4 Editorial Design I
5 Brand Identity I
6 Theory PG I
7 Workshops PG I
8 Projects PG I

Sr No.

Sem

Course Title

1 8 Visual Narrative II
2 Advanced Typography II
3 Information Graphics II
4 Editorial Design II
5 Brand Identity II
6 Theory PG II
7 Workshops PG II
8 Projects PG II