MBA in Event Management and Experiential Marketing | (2 Years full time which includes 3 months Internship)

Program Specifications

Duration: 24 Months which includes 3 Months Internship (4 Semesters).
Eligibility: Graduate from any University.
Awarded by: RGNIYD & Whistling Woods International.
Entrance Process: GAT, Essay & Interview.

Program Objective

The 2- Year MBA in Event Management and Experiential Marketing has been designed to create professionals for the Event Management, Experiential, Live Marketing & Entertainment Industry.

The programme offers students an in-depth study of Integrated Marketing Communications, Media and Entertainment Industry in context to Events, Experiential, Digital Events, Activation, Hybrid Events and Entertainment Commerce.

A detailed study of designing, planning and execution of multiple event scenarios, use of events with respect to corporate communications, personal celebrations, Intellectual properties, product sales and product marketing, sporting events, exhibitions, retail, on ground activation, event marketing, event sales and general event management.

The study programme will engage students on Management topics; Contextual studies (General Education) as well as practical and theoretical topics on event management and experiential thus enabling them to graduate as “industry ready” professionals who are enabled with a thorough perspective on the business of events and experiential and also have a holistic understanding of the business management. A whole array of subjects will be taught to the students to create a strong base of understanding and knowledge.

This 4 semester, post graduate level course walks students through all areas of event management, teaching them different types of event management scenarios catering to Corporate and Industry, Television and Entertainment, Retail and Product Marketing, Wedding Planning, Celebrity and Artist Management, Digital Events, Sporting Events, Commercial IP’s, Large Format Shows, Exhibitions, Activations and Sales Promotions, Musical Concerts, Virtual Events and Integrating Live & Experiential Events with conventional Advertising and Communication Tools for Brand Marketing. This is a comprehensive programme geared towards creating event management professionals for the Indian Media and Entertainment industry.

Salient Features of the Programme:

Students will learn:

  • Business Skills to effectively work in the event industry
  • Human Resource Management
  • Legal, Taxation and Best Practises for the industry
  • Enterprise Management
  • Brand Management and Brand Marketing
  • Health, Safety and Wellness
  • Digital Marketing
  • Event Creation & Planning for Multiple Event & Experiential Marketing Scenarios
  • Event Sales, Sponsorship Marketing, IP Marketing
  • Client Management and Business Development
  • Show Scripting, Show Direction & Show Management
  • Talent and Artist Management
  • Concerts, Festivals and Conclave Management
  • Intellectual Property Creation, Sales, and Management
  • Technical and Production Design across all formats of Events and Experiential
  • Activations, Rural & Urban Engagement Events
  • Sports Management
  • Virtual and Hybrid Events
  • Managing Events Globally

Students can choose specialized electives in Semester 2 based on the area of Events they wish to specialize in:
Specialised Electives offered are:

Celebrations & Entertainment

  • The Wedding Planning and Personal Celebration Management Masterclasses
  • Funerals and Grieving Ceremonies
  • Anniversaries and Milestone Events
  • Destination Management
  • Large Format Events
  • Televised Events
  • Travel and Lifestyle Management

Corporate & Business

  • Corporate Events
  • Influencer Events
  • Retail
  • Government & PSU Events
  • Religious and Community Events
  • Digital Events
  • MICE (Meeting Planning, Incentives, PEO Services, Travel Planning)
  • Destination Management

The Two-year programme will also have a compulsory internship as part of the programme.

Program Fees:

Program Duration Program Fees
(₹)
Security
Deposit (₹)
MBA in EVENT MANAGEMENT & EXPERIENTIAL MARKETING 2 Year 8,00,000 50,000

All figures in Indian Rupees

Fees Payment Plan:

Program Acceptance Sem 1 Sem 2 Sem 3 Sem 4 Total
Payable On Admission Jul 2021 Dec 2021 Jul 2022 Dec 2022
2,50,000 2,00,000 1,50,000 2,00,000 1,00,000 8,50,000

All figures in Indian Rupees

Disclaimer:

  • Curriculum of the program is indicative may be altered as per the discretion of WWI Management. Fee mentioned above is inclusive of taxes as is applicable currently.
  • Any increase in taxation may be added as and when mandated. Also, Exam Fee is not included in the above fee.
  • Fees may be changed as per the discretion of WWI Management, with appropriate prior notice.

For any course related queries, you may connect with Course Mentor through call /WhatsApp /email:
Call /WhatsApp: 892119821
Email: jimmy.choudhary@whistlingwoods.net