PG Diploma In Event Management | (1 Year)

Programme Overview

The 1 year Post Graduate Diploma in Event Management and Experiential Marketing has been designed for graduates aspiring to enter the Event Management business with a focus on entertainment and live marketing, thereby creating a ‘multi-faceted’ professional ready for a career in Events, Experiential Marketing and Entertainment Industry.

The Post Graduate Diploma in Event Management and Experiential Marketing is an advanced study programme that offers an in-depth study on concepts of collating business intelligence & market research, strategic planning, business acquisition, client management, operations and technical execution across an array of global events and live marketing solutions.

The programme teaches students to become “industry ready” through a comprehensive study of subjects that cover every aspect and scenario of general event management, live events, activation, exhibition, MICE, personal celebrations, corporate communication and product marketing through a method of theory knowledge and practical training conducted by practicing professionals from the event and experiential industry. Besides this, the students will also participate in Live Projects and Masterclasses that will give them an up-to-date and relevant knowledge that simulate the best practices of the industry.

The course guide students through key Event Management scenarios while be concentrating on the talent needed to make a mark in the industry.

Salient Features of the Programme:

Students will learn:

  • Business Skills to effectively work in the event industry
  • Human Resource Management
  • Legal, Taxation and Best Practises for the industry
  • Enterprise Management
  • Brand Management and Brand Marketing
  • Health, Safety and Wellness
  • Digital Marketing
  • Event Creation, Planning, Production Design for Multiple Event & Experiential Marketing Scenarios
  • Event Sales, Sponsorship Marketing, IP Marketing
  • Client Management and Business Development
  • Show Scripting, Show Direction & Show Management
  • Talent and Artist Management
  • Large Format Events, Concerts, Festivals and Conclaves
  • Intellectual Property Creation, Sales, and Management

Once Semester 1 has been successfully completed, students can choose specialised electives based on the area of events they want to specialize in.

Specialised Electives offered are:
Celebrations & Entertainment:

  • The Wedding Aggregator and Manager Masterclass
  • Funerals and Grieving Ceremonies
  • Anniversaries and Personal Celebrations
  • Destination Management
  • Travel and Lifestyle Management

Corporate & Business:

  • Corporate Events
  • Influencer Events
  • Retail Events
  • Activation
  • Digital Events
  • MICE (Meeting Planning, Incentives, PEO Services, Travel Planning)
  • Destination Management

The One-year programme will also have a mandatory post-programme internship.

Eligibility: Graduate from any Recognised Board/University.

*All the content of this website are subject to change at the discretion of the management.

Semester I Course Structure

Course Type Course Code Course Title Theory Credits Practical Credits Total Credits Total Hours
GE EMPG 4101 Advanced Study of Communication & Media 2 0 2 30
GE EMPG 4102 Advanced Computer Skills 0 2 2 60
GE EMPG 4103 Human Resource and Man Management – P 2 0 2 30
Business EMPC 4101 Brand Management & Research Studies 2 0 2 30
Business EMPC 4102 Law, Taxation and Business Management 2 0 2 30
Business EMPC 4103 Advanced Study of Digital Marketing 0 2 2 60
Core EMPC 4104 Study of History & Evolution of Event Management 0 2 2 60
Core EMPC 4105 Event Creation Process – P 2 2 4 90
Core EMPC 4106 Event Planning Process – P 0 2 2 60
Core EMPC 4107 Event Software and its Applications 0 2 2 60
Core EMPC 4108 Advanced Event Production and Technicals 0 2 2 60
Summary Semester 1 Credits Hours
GE Theory 4 60
GE Practical 2 60
TOTAL GE 6 120
Core & Business Theory 8 120
Core & Business Practical 14 420
TOTAL CORE 22 540
TOTAL CREDITS 28 660

Semester II Course Structure

Course Type Course Code Course Title Theory Credits Practical Credits Total Credits Total Hours
GE EMPG 4201 Crisis and Disaster Management for Events 2 0 2 30
Core EMPC 4201 Advanced Learning in Sponsorship and Event Sales 2 0 2 30
Core EMPC 4202 Business Pitches and Marketing Strategy 2 0 2 30
Core EMPC 4203 Advanced Learning in Show Running and Show Packaging 0 2 2 60
Core EMPC 4204 Event Management Scenario – Global Understanding 0 2 2 60
Core EMPC 4206 Infrastructure Management and Administration 0 2 2 60
Core EMPC 4207 Talent Management 0 2 2 60
Core EMPC 4208 Large Format Events and Televised Events – P 0 2 2 60
Core EMPC 4209 Government, CSR and PSU Driven Events 0 2 2 60
Core EMPC 4210 Intellectual Properties Management – P 0 2 2 60
Core EMPC 4211 Destination Management – I 2 0 2 30
ELECTIVES (choose any 1 module)
Core EMPC 4212 / EMPC 4213 Celebrations & Entertainment Events / Corporate & Business Events 2 4 6 180
Core EMPC 4214 Sports Management – P 0 2 2 60
Core EMPC 4215 LIVE PROJECT 0 4 4 120
Summary Semester 2 Credits Hours
GE Theory 2 30
GE Practical 0 0
TOTAL GE 2 30
Core & Business Theory 8 120
Core & Business Practical 24 720
TOTAL CORE 32 840
TOTAL CREDITS FOR SEM 2 34 870