PGP in Event Management and Experiential Marketing

Program Specifications

Duration: 11 Months + 3 Months Internship (2 Semesters).
Eligibility: Graduate from any University.
Awarded by: Whistling Woods International.
Entrance Process: Essay & Interview.

Program Objective

The 1 year Post Graduate Programme in Event Management and Experiential Marketing (11 Months + 3 Months Internship) has been designed for graduates aspiring to enter the Event Management business with a focus on entertainment and live marketing, thereby creating a ‘multi-faceted’ professional, ready for a career in Events, Experiential Marketing, and Entertainment Industry.

The PGP programme is an advanced study of Event Management and Experiential Marketing that teaches concepts of collating business intelligence & market research, strategic planning, business acquisition, client management, operations, and technical execution across an array of global events and live marketing solutions along with a comprehensive study of subjects that cover every aspect and scenario of general event management, live events, activation, exhibition, MICE, personal celebrations, corporate communication, and product marketing through a method of theory knowledge and practical training conducted by practicing professionals from the event and experiential industry. Besides this, the students will also participate in Live Projects and Masterclasses that will give them an up-to-date and relevant knowledge that simulate the best practices of the industry.

The course guides students through key Event Management scenarios while concentrating on the talent needed to make a mark in the industry.

Salient Features of the Programme:

Students will learn:

  • Business Skills to effectively work in the event industry
  • Human Resource Management
  • Legal, Taxation and Best Practises for the industry
  • Enterprise Management
  • Brand Management and Brand Marketing
  • Health, Safety and Wellness
  • Digital Marketing
  • Event Creation & Planning for Multiple Event & Experiential Marketing Scenarios
  • Event Sales, Sponsorship Marketing, IP Marketing
  • Client Management and Business Development
  • Show Scripting, Show Direction & Show Management
  • Talent and Artist Management
  • Concerts, Festivals and Conclave Management
  • Intellectual Property Creation, Sales, and Management
  • Technical and Production Design across all formats of Events and Experiential
  • Activations, Rural & Urban Engagement Events
  • Sports Management
  • Managing Events Globally

Students can choose specialized electives in Semester 2 based on the area of Events they wish to specialize in:
Specialised Electives offered are:

Celebrations & Entertainment

  • The Wedding Planning and Personal Celebration Management Masterclasses
  • Funerals and Grieving Ceremonies
  • Anniversaries and Milestone Events
  • Destination Management
  • Large Format Events
  • Televised Events
  • Travel and Lifestyle Management

Corporate & Business

  • Corporate Events
  • Influencer Events
  • Retail
  • Government & PSU Events
  • Digital Events
  • MICE (Meeting Planning, Incentives, PEO Services, Travel Planning)
  • Destination Management

The One-year programme will also have a compulsory internship post the programme.

Program Fees:

Program Duration Program Fees
Deposit (₹)

All figures in Indian Rupees

Fees Payment Plan:

Program Acceptance Sem 1 Sem 2 Total
Payable On Admission Jul 2020 Dec 2020
2,00,000 1,00,000 1,00,000 4,00,000

All figures in Indian Rupees


  • Curriculum of program is indicative may be altered as per the discretion of WWI Management.Fee mentioned above is inclusive of taxes as is applicable currently.
  • Any increase in taxation may be added as and when mandated. Also, Exam Fee is not included in the above fee.
  • Fees may be changed as per the discretion of WWI Management, with appropriate prior notice.

For any course related queries, you may connect with Course Mentor through call /WhatsApp /email:
Call /WhatsApp: 9321974300