MBA in Media & Entertainment at IIM Mumbai – Your first step towards becoming a global Media & Entertainment professional.
The Indian Media & Entertainment Industry is one of enormous global potential yet remains relatively untapped. Innovative creative management talent in the industry is core to creating a global springboard for Indian Intellectual Property. This is at the core of our MBA programme, which equips students with the acumen to build & manage business models and drive the creation of several Indian-origin global Media & Entertainment behemoths.
This programme, the first to be launched by any IIM in India, created jointly with Whistling Woods International is tailored to meet the evolving demands of the global media landscape, covering film, television, digital media, gaming, animation, and more.
This programme leverages IIM Mumbai’s legacy of producing world-class business leaders and WWI’s reputation as Asia’s premier institute for film and media education. This pioneering collaboration blends IIM Mumbai’s academic rigor with WWI’s industry expertise, offering a transformative educational experience. The programme aims to foster innovation, entrepreneurship, and strategic thinking, preparing graduates to drive growth in India’s booming media and entertainment industry, projected to reach $100 billion by 2030.
Whistling Woods International (WWI) is India’s premier institute of Film, Communication, Creative & Performing Arts. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI has been successfully delivering world-class education in all creative & technical aspects of the Media & Entertainment Industry since 2006.
The curriculum integrates management principles with specialized courses in content creation, media marketing, distribution, and technology-driven storytelling. Students will gain hands-on experience through internships, live projects, and interactions with industry stalwarts, ensuring they are equipped to navigate the complexities of this vibrant sector.
This MBA promises to redefine leadership in media and entertainment, creating a new cadre of professionals ready to shape the future of global storytelling.
PROGRAMME OBJECTIVE
The programme aims to:
- Develop Strategic, Managerial and Leadership Competence for the Media Ecosystem
- Build Deep Understanding of Industry Structure and Value Chains
- Foster Creative and Analytical Thinking in Content-Driven Businesses
- Prepare Learners for Leadership Roles in a Digitally Disrupted Landscape
- Instil Legal, Ethical, and Cultural Sensitivity
- Enhance Entrepreneurial and Intrapreneurial Capabilities
- Strengthening Communication, Collaboration, and Negotiation Skills
- Provide Industry-Integrated Learning and Exposure
- Nurture a Global and Cross-Cultural Perspective
Important Dates (Tentative):
| Milestone | Date |
| Marketing and Sales Launch Date | 25 September 2025 |
| Application Window Opens (Online) | 20 December 2025 |
| Application Window Closes (Online) | 20 February 2026 |
| Date of GD-PI | March 15, 2026 |
| Admission Booking | April 01, 2026, to
April 30, 2026 |
| Module 1 begins: Class Commencement with Orientation Programme | 2nd week of June 2026 |
Programme Highlights
MBA (Media and Entertainment) is a multidisciplinary course that combines creative industries (films, media, television, OTT, advertising, print) with management disciplines (planning, finance, legal, resource use, coordination). This programme aims to balance media and entertainment creativity with professional leadership efficiency.
Programme Flexibility
- Programme Flexibility is in line with NEP-2020.
- Certificate after completing one semester.
- Postgraduate Diploma upon successful completion of the full one-year programme.
- Options for industry internships, field projects, research immersion, or entrepreneurial projects within the one-year framework.
- Flexible payment terms – candidates can choose a yearly or a module-based fee payment.
Programme Structure:
The in-campus component at IIM Mumbai and the WW campus shall comprise seven modules. Each module (Modules 1-3 and 5-7) will offer several courses, for a total of 18 credits and covering a total of 180 hours of instruction. The fourth module will cover a total of 60 hours of an industry-relevant internship project. The students will do the capstone project of six credits (covering 60 hours) over the 5th to 7th module. Thus, the overall campus components will be 120 credits, covering a total of 1200 programme hours.
Class Schedule Coming Soon
FAQ Coming Soon
The candidate must hold a Bachelor’s Degree, with at least 50% marks, or equivalent CGPA [45% in case of candidates belonging to the Scheduled Caste (SC), Scheduled Tribe (ST), and Persons with Disability (PwD) categories], awarded by any University or educational institution as incorporated by an Act of Parliament or the State Legislature in India, or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of Education, Government of India.
Applicants must meet the eligibility criteria defined below. Participants can submit their CAT scores. Shortlisted candidates will be invited for a Group Discussion and Personal Interview round with IIM Mumbai and WW faculty, and the selection list will be announced accordingly.
Selection Process
- Online Application with Registration Fee & Eligibility.
- Shortlisting eligible candidates for the group Discussion and personal interview.
- Group Discussion and Personal Interview & Notification to Candidates.
- Offer acceptance & confirmation of seat by Payment.
Apply Online
- Interested and eligible candidates should apply through the online mode only.
- Initially, register on the Application Portal. While applying online, the candidate must register themselves.
- Portal will be available during the window of time provided in the advertisement for admissions, and A one-time registration fee of Rupees 2500/- for registration/application can be paid online.
- The application fee remitted is not refunded nor adjustable under any circumstances.
- The portal details will be available soon on the web portals of both IIM Mumbai and WW.
Applicants must meet the eligibility criteria defined below. Participants can submit their CAT scores. Shortlisted candidates will be invited for a Group Discussion and Personal Interview round with IIM Mumbai and WW faculty, and the selection list will be announced accordingly.
Details will be shared soon.