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BBA in Media & Communication studies

BBA in Media & Communication studies | (3 Years)
BBA in Media & Communication studies
Programme Overview

Awarded by: The Tata Institute of Social Sciences – Deemed University under Section 3 of the UGC Act, 1956.

The objective of this 3-year, 6-semester course is to give students an in-depth understanding of the Management of Media and the Entertainment industry. Over the course of their study, the students will be exposed to Management topics; Contextual studies (General Education) as well as practical and theoretical topics of media and entertainment to gain a holistic perspective of the media world. A whole array of subjects is taught to the students to create a strong base of understanding and knowledge.

The 3-year BBA course endeavours to create professionals for the Indian Media & Entertainment industry. This 6 semester, undergraduate level course walks students through all areas of media – Print, Television, Film, Radio, Digital Media, Music, Gaming, Events and Live Media, Out of Home and other ancillary media. Students learn through lectures, practical work, and through exposure to real world situations through live projects. This is a comprehensive programme geared towards creating media professionals for the Indian Media and Entertainment industry.

SEMESTER I COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 1101

History & Evolution of Theatre

2

0

2

30

FMGE 1101

English Language

2

0

2

30

FMGE 1103

Introduction to Indian Arts

2

0

2

30

MCBG 1103

Human Behaviour : Biopsycho Social Perspectives

3

0

3

45

MCBG 1104

Fundamentals of Management

2

0

2

30

MCBG 1105

Economics

2

0

2

30

MCBG 1106

Introduction to Communication Theory

2

0

2

30

MCBG 1107

Introduction to Event Management

2

2

4

90

MCBG 1108

New Media

2

1

3

60

SEMESTER II COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 1201

History: Nature & Purpose

3

0

3

45

MCBG 1202

Literature

3

0

3

45

MCBG 1203

History of Art

2

0

2

30

MCBG 1204

Fundamentals of Marketing

2

0

2

30

MCBG 1205

Accounting

2

0

2

30

MCBG 1206

Radio Production & Programming

2

2

4

90

MCBG 1207

Media & Culture – B

2

0

2

30

SEMESTER III COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 2101

Music Appreciation

2

0

2

30

MCBG 2102

Gender - Interdisciplinary Perspectives

3

0

3

45

MCBG 2103

Fundamentals of Organizational Behaviour

2

0

2

30

MCBG 2104

Statistics

2

0

2

30

MCBG 2105

Business Law – B

2

0

2

30

MCBG 2106

Principles of Advertising

2

1

3

60

MCBG 2107

Introduction to PR & Corporate Communication

2

1

3

60

MCBG 2108

Introduction to Research

2

0

2

30

SEMESTER IV COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 2201

Animation

2

0

2

30

MCBG 2202

Sociological & Anthropological Thought

3

0

3

45

MCBG 2203

HRM

2

0

2

30

MCBG 2204

Macro Economics

2

0

2

30

MCBG 2205

Cost Accounting – B

2

0

2

30

MCBG 2206

TV Production & Programming

2

2

4

90

MCBG 2207

Journalism – B

2

2

4

90

SEMESTER V COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 3101

Political Science & its Concerns

3

0

3

45

MCBG 3102

Strategic Management – B

2

0

2

30

MCBG 3103

Business Environment – B

2

0

2

30

MCBG 3104

Management Accounting

2

0

2

30

MCBG 3105

Documentary

0

4

4

120

MCBG 3106

IMC

2

2

4

90

MCBG 3107

Digital Environment – B

2

2

4

90

SEMESTER VI COURSE STRUCTURE

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

FMGE 1104

Creative Writing

2

0

2

30

MCBG 3202

Corporate Governance

2

0

2

30

MCBG 3203

Entrepreneurship

2

0

2

30

MCBG 3204

Account Planning

2

2

4

90

MCBG 3205

Advanced PR

2

2

4

90

MCBG 3206

Business of Cinema

2

2

4

90

MCBG 3207

Project

0

6

6

180