BDES IN VISUAL COMMUNICATION DESIGN | (4 YEARS)

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Programme Specifications

Degree awarded: Bachelor of Design (BDes)
Duration: 4 Years (8 Semesters)
Eligibility: 10+2 or equivalent from any Recognized Board/University
Degree awarded by: Rajiv Gandhi National Institute of Youth Development (Institution of National Importance by Act of Parliament No.35/2012)
Entrance Process: General Aptitude Test, Creative Ability Test, Statement of Purpose & Personal Interview

PROGRAMME OBJECTIVE

The objective of the 4-year, 8-semester, Bachelor of Design (BDes) programme in Visual Communication Design is to nurture and create quality visual communication design professionals, to meet the rapidly growing, complex communication design needs, nationally and globally. The programme emphasizes on students undergoing fundamental design foundation inputs in the first year, followed by intensive project-based semesters that culminate in a major design project, undertaken under standard industry conditions, in semester eight. Apart from the core of Graphic Design/Visual Design, the BDes programme allows students to opt for electives in the areas of Motion Design, Interaction Design and Spatial/Environmental Design. Inputs in Professional Practices, Design Research and Strategies + Management also go towards making the students industry ready. Having future ready design thinkers and doers also means having the BDes students undergo inputs in universal design, deep ecology and environmental perception, while giving them the opportunity to propose radical new ideas via the colloquium paper. Founded on an ethos of ‘Learning by Doing’ students are expected to be hands on, minds on, while engaging proactively and productively with all individual and group learning activities. Frequent workshops and masterclasses by professional visual communication designers from India and abroad, round out the learning.

Course Structure

The foundation year (first year) is geared to introduce students to the fundamentals of design, and build the core skills (drawing, observation, visualization, colour, form, composition, representation, geometry, material, digital tools) and attitudes and values (empathy, critical thinking, ‘sharedness’, team-spirit, adaptability). In the second and third year, the students will undergo progressive, intensive design learning modules in print, motion and interactivity, encompassing the core areas of visual communication design. The BDes programme culminates in the eighth semester when students undertake a semester long professional project, understand industry conditions. Throughout the four years of the programme, students will go through intense communication design projects – applying their foundational skills and knowledge to build a substantial portfolio along the way. Along with core courses, students also take classes in ‘General Education’. These subjects will help students understand the context of their core subjects better and create competent visual communication designers.

The programme will also allow students to choose Electives in the areas of Motion, Interaction Design and Spatial Design. Inputs in Professional Practices, Design Research and Design Strategies and Management also go towards making the students industry ready.

Types of Courses:  Over their Programme of study students will have the following types of courses, some mandated while others can be chosen by students:

  1. General Education Courses: These courses offer an appropriate backdrop to students learning, enabling them to understand broader socio-cultural as well historical contexts in areas of study relevant to design, such as Semiotics, Cultural Studies, Art and Aesthetics and so on. There are 32 credits overall during the 4-year programme.
  2. Core Courses: These courses are mandated by the Programme Head of a course and all students in the Programme have to take them.
  3. Electives: In the fourth and fifth semesters students choose Electives from the areas of Motion, Interaction Design and Spatial Design.

Semester-wise distribution of Credits 

BDes in Visual Communcation Design
Overview
Semester Core Theory Theory Hours Core Practical Practical Hours GE Theory GE Hours Elective Theory Elective Practical Elective Hours Total Credits Total Hours
1 4 60 14 420 6 90 0 0 0 24 570
2 4 60 14 420 4 60 0 0 0 22 540
3 4 60 14 420 4 60 0 0 0 22 540
4 5 75 10 300 4 60 2 3 120 24 555
5 6 90 10 300 2 30 2 3 120 23 540
6 0 0 14 420 6 90 0 0 0 20 510
7 0 0 24 720 6 90 0 0 0 30 1020
8 0 0 18 540 0 0 0 0 0 18 540
Total 23 345 118 3540 32 480 4 6 240 183 4815

 

Syllabus for BDes in Visual Communication Design

Semester I Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 1101 Introduction to Design Culture 2 0 2 30
DSBG 1102 Introduction to Semiotics / Semiology 2 0 2 30
DSBG 1103 Art and Aesthetics 2 0 2 30
DSBC 1101 Theory I 4 0 4 60
DSBC 1102 Foundation Drawing I 0 4 4 120
DSBC 1103 Color and Composition I 0 2 2 60
DSBC 1104 Digital Tools and Media I 0 2 2 60
DSBC 1105 Workshops I 0 2 2 60
DSBC 1106 Projects I 0 4 4 120

Semester II Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 1201 Introduction to Design Methodologies 4 0 4 60
DSBC 1201 Theory II 4 0 4 60
DSBC 1202 Foundation Drawing II 0 4 4 120
DSBC 1203 Colour and Composition II 0 2 2 60
DSBC 1204 Digital Tools and Media II 0 2 2 60
DSBC 1205 Workshops II 0 2 2 60
DSBC 1206 Projects II 0 4 4 120

Semester III Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 2101 Cultural Studies I 2 0 2 30
DSBG 2102 History of Design I 2 0 2 30
DSBC 2101 Theory III 4 0 4 60
DSBC 2102 Typography I 0 3 3 90
DSBC 2103 Art Direction for Advertising I 0 2 2 60
DSBC 2104 Web Design 0 3 3 90
DSBC 2105 Workshops III 0 2 2 60
DSBC 2106 Projects III 0 4 4 120

Semester IV Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 2201 Cultural Studies II 2 0 2 30
DSBG 2202 History of Design II 2 0 2 30
DSBC 2201 Theory IV 2 0 2 30
DSBC 2202 Typography II 0 2 2 60
DSBC 2203 Art Direction for Advertising II 0 2 2 60
DSBC 2204 Branding, Identity and Packaging I 0 2 2 60
DSBC 2205 Design Research 3 0 3 45
DSBC 2206 Projects IV 0 4 4 120
Elective Motion
DSBM 2201 Motion Theory 2 0 2 30
DSBM 2202 Motion Practical 0 3 3 90
Elective Interaction Design
DSBI 2201 Interaction Design Theory 2 0 2 30
DSBI 2202 Interaction Design Practical 0 3 3 90
Elective Spatial Design
DSBS 2201 Spatial Design Theory 2 0 2 30
DSBS 2202 Spatial Design Practical 0 3 3 90

Semester V Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 3101 Cultural Studies III 2 0 2 30
DSBC 3101 Publishing 2 2 4 90
DSBC 3102 Art Direction for Advertising III 0 2 2 60
DSBC 3103 Branding, Identity and Packaging II 0 2 2 60
DSBC 3104 Projects V 0 4 4 120
DSBC 3105 Design Strategies and Management 4 0 4 60
Elective Motion
DSBM 2201 Motion Theory 2 0 2 30
DSBM 2202 Motion Practical 0 3 3 90
Elective Interaction Design
DSBI 2201 Interaction Design Theory 2 0 2 30
DSBI 2202 Interaction Design Practical 0 3 3 90
Elective Spatial Design
DSBS 2201 Spatial Design Theory 2 0 2 30
DSBS 2202 Spatial Design Practical 0 3 3 90

Semester VI Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 3201 Design and Deep Ecology I 4 0 4 60
DSBG 3202 Visual Rhetoric I 4 0 4 60
DSBC 3203 Craft Study I 0 2 2 60
DSBC 3204 Photographic Practice 0 2 2 60
DSBC 3205 Environmental Perception I 0 2 2 60
DSBC 3206 Information Design I 0 2 2 60
DSBC 3207 Workshops IV 0 2 2 60
DSBC 3208 Projects VI 0 4 4 120

Semester VII Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBG 4101 Universal Design 2 0 2 30
DSBG 4102 Visual Rhetoric II 4 0 4 60
DSBC 4101 Internships 0 10 10 300
DSBC 4102 Craft Study II 0 2 2 60
DSBC 4103 Colloquium Paper 0 2 2 60
DSBC 4104 Environmental Perception II 0 2 2 60
DSBC 4105 Information Design II 0 2 2 60
DSBC 4106 Workshops V 0 2 2 60
DSBC 4107 Projects VII 0 4 4 120

Semester VIII Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

DSBC 4201 Professional Practices 0 2 2 60
DSBC 4202 Degree Project 0 16 16 480
Students’ Work
YouTube Video
Industry Speak
Masterclass with Sonal Dabral
All India Permit with Farid Bawa