As a school of Media and Entertainment, it’s been our constant endeavour to create education opportunities that match industry needs and trends and expose students to the most in-depth and relevant education. The Event Management and Experiential Marketing Programme is one of the most comprehensive and detailed studies of the sunrise industry of Events, Entertainment, Live Marketing, Experiential and Immersive Media.
As per a study conducted by Ernst & Young in 2017, the Event Management industry is growing at 16% year on year, with the organised events industry pegged to reach INR 10,000cr+ by 2021. However, more than 83% respondents interviewed for this study felt that the biggest impediment to growth was the need for quality trained professionals and the general lack of event education.
The Event Management and Experiential Marketing Programme will expose students to topics that cover every aspect of the event management and experiential marketing industry besides providing a holistic understanding of business management and the administration that would be required for the student to stand his ground and charter his career upon graduation.
Head of Department
Payal Shah Karwa
What are the different programmes offered at the WWI School of Event Management?
The event management courses offered at WWI School of Event Management are:
- BBA in Event Management | 3 Years
The course is designed for undergraduates aspiring to pursue their academic studies in the business of event management, experiential marketing, and live entertainment.
- MBA in Event Management & Experiential Marketing | 2 Years
The 2-year MBA programme is designed for graduates aspiring to have a multi-faceted professional career by entering the Event Management and Experiential Marketing business.
What accreditation does the WWI School of Event Management have?
Whistling Woods International is approved by UGC, and recognised by AICTE. Furthermore, all programmes offered are under an agreement with Rajiv Gandhi National Institute of Youth Development – an Institute of National Importance.
What are the topics covered in the programmes offered at the WWI School of Event Management?
- In BBA in Event Management:
An ideal choice for someone who wants to study event management after the 12th standard. The course covers Contextual Studies (General Education) with topics such as Media & Cultural Studies, Production Design, History & Global Politics, and other industry-specific topics.
- For MBA in Event Management & Experiential Marketing
An in-depth study of Integrated Marketing Communications, Media and Entertainment Industry in context to Events, Experiential & Immersive Media, Digital Events, Activation, Hybrid Events, and Entertainment Commerce.
Why should I choose Event Management as a career option?
The industry is set to rise at 16 -18 % (YOY) and will see more players choosing to be specialists in a particular type of event, than only those who do general event management. Event Management and its services are human resources, driven by industries. A lot of these companies are looking for trained professionals with event management as a core background.
What are the skills required to pursue a career in event management?
The skills required to pursue a career in event management:
- Organisational Skills
- Networking Savvy
- A Basic Understanding of Events
- Client-first Approach
- Negotiation and Budgeting
As someone who wants to be a part of this industry, you will need to develop exceptional time management skills, as you would be juggling multiple projects at once.
Why should I choose WWI to study event management?
It’s been our constant endeavour to create education opportunities that match industry needs and trends and expose students to the most in-depth and relevant education. The programmes at the WWI School of Event Management are two of the most comprehensive and detailed courses catering to the sunrise industry of Events, Entertainment, Live Marketing, and Experiential and Immersive Media.