The purpose of MANTHAN is the integration of skill development in Media and Entertainment industry at graduate level education.

 Media and Entertainment Skills Council (MESC) with support from Ministry of Human Resources and Development (MHRD), Government of India organised “MANTHAN” – Impeccable Academia at Whistling Woods International (WWI), Mumbai on October 19, 2019.

 This platform was for the dignitaries to connect, exchange ideas and build relations for career opportunities for the coming generations. MANTHAN was inaugurated by the Chief Guest, Shri Subhash Ghai – Renowned Filmmaker, Educationist, Chairman – MESC and Founder & Chairman – WWI along with Mr. Subba Rao – Sr. Economic Advisor, Ministry of HRD, Govt. of India; Mr. Amit Behl – Indian Television & Film Actor, and Sr. Joint Secretary, CINTAA; Mr. Sushant Singh – Indian Actor, and General Secretary, CINTAA; Mr. Chaitanya Chinchlikar – VP, Whistling Woods International; Mr. Aamir – Head of Operations, Redchillies vfx; Mr. Ramesh Anumukonda – Country Manager, India Sub-Continent, Unity Technologies; and Mr. Mohit Soni – CEO, MESC.

MANTHAN brought together academicians, and the media & entertainment industry. It was focused on a plethora of opportunities available in the Media and Entertainment industry. It highlighted the possibilities of association between Media and Entertainment Skills Council (MESC) and participating esteemed academic institutions, colleges and universities. The Ministry of Human Resource & Development along with MESC has developed specialised employment-oriented Bachelor Courses as:


BSc Animation & VFX

BSc Performing Arts

BSc Filmmaking


The universities concerned are empowered to take up these courses through their colleges, autonomous colleges are readily empowered, and other colleges can take up these courses with their university’s approval.

Speaking on the occasion, Mr. Subhash Ghai – Renowned Filmmaker, Educationist, Chairman – MESC, and Founder & Chairman – WWI, said, “We have been tirelessly working together to develop and innovate young creative minds through MANTHAN. India has the potential to be more than a job doer country. There’s a huge level of unemployment prevalent currently; graduates are sitting idle. Here’s where MESC comes into the picture.  The initiatives of MESC are to develop the present system and to rethink the process to change the current scenario. Through MANTHAN we will be able to focus on human, skill, creative and innovation development to make our future generations go-getters, explorers and believers.”

Sharing his views, Mr. Subba Rao, Senior Economic Advisor, MHRD, Government of India, said, “With great anticipation and hope we have started this initiative of merging the two huge segments – Media & Entertainment and Human Resource Development, to garner unexplored possibilities and opportunities for the sector. The introduction of relevant courses and developing the right skillset will provide students with complete in-depth knowledge in their chosen trades and make them industry ready. This would help in addressing the gap between education and economy with the industry growing at an autonomous rate.”

During the event, 8 colleges / universities signed the MoU with MESC for initiating the specialised courses for the students. During the event, Special Projects certificates were also distributed among the candidates.