Moderated by Chaitanya Chinchlikar, Vice-President, WWI the masterclass commenced with Sameer’s journey and the establishment of Culture Machine. He shared some experiences from his eventful journey and introduced students to the digital world and content creation. Towards the end of the master class, he emphasised and explained the need of content in the modern era, and how it gives each brand a unique identity and helps them to identify the target audience. He gave examples of niche brands like Blush and Being Indian, which coincided well with the topic of the masterclass. While interacting with the students, he advised them on usage of content across various platforms, and how a video can get viral solely on the basis of its distinguished content.
Talking about the event at Whistling Woods International, Sameer said, “I had a wonderful time interacting with young media aspirants. It is always a pleasure to meet the youth, as it is a great opportunity to understand their mind-set. I hope I was able to provide insights on the industry to the students present for the session. Lastly, I would like to wish them the very best, if they wish to initiate their own venture in the future in the digital world.”