Mr. Rakesh Panicker – a media professional with over 20 years’ experience in the field of Advertising, and who continues to service the industry as the National Head for Media Planning and Buying at an organisation, which itself is 47-year-old in the advertising business, conducted a workshop for the WWI School of Media & Communication students of BBA 1 & PGD 1, addressing the topic Insight on Effective Advertising.