“Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” (Paul Randin ‘Thoughts on Design’, 1947)
The graphic design currently encompasses a broad area of interventions, including, but not limited to design for print – from the small ephemeral item (for e.g. a ticket or a stamp) – to publication design concerned with ‘exteriors and interiors’ of a magazine or book. There are also the widespread systems of information design – corporate identities for companies, signage situated in the built environment, and exhibitions as well. Graphic designers also address ‘multi-media design’, traversing traditional print media as well as screen-based design for television, film and computers. Last, but not the least, Graphic Design also includes design for advertising and posters, as well as logos, symbols and trademarks; and remarkably, visual design lies at the heart of generating interest in a brand or company.