Whistling Woods International (WWI) conducted yet another insightful master class for their School of Media & Communication (SMC) students with Sameer Pitalwalla, CEO & Co-Founder of India’s leading digital media company, Culture Machine. Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology to create great digital brands that people lov e. By combining cutting edge technology with great content, Culture Machine currently runs some of Asia’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over.