In a country where one third of the population is composed of children, very little has been done to encourage and promote kids content. While most will argue and point to the vibrant plethora of content for kids that kids’ networks in India boast of, it is just a fraction of what is required and can be achieved. To discuss the issues that held the industry back from catering quality kids content, industry stalwarts like filmmaker Subhash Ghai, CFSI chairman Mukesh Khanna, GEAR Education founder Shrinivasan, Green Gold founder and CEO Rajiv Chilaka, Bioscopewala Pictures president Nishith Takia and Viacom 18 Kids cluster head Nina Jaipuria were a part of a panel. Moderated by FICCI animation chairman and Screenyug Creations founder Ashish SK, the panel addressed the need to have a Kids Content Act.

Read more..