First-of-its-Kind Programme from IIM Mumbai
The programme, the first of its kind among IIMs in India, is jointly developed with Whistling Woods International to meet the evolving demands of the global media and entertainment industry.
Where Business Meets Media & Entertainment
A two-year flagship MBA programme designed to build future leaders in the global media and entertainment industry, combining creative industries with strong management foundations.
Learn in a Dual-Institution Ecosystem
A unique collaboration between IIM Mumbai and Whistling Woods International, integrating business education with creative industry exposure.
Build Scalable Media Careers
Learn how to create, manage, and scale media ventures across film, television, OTT, gaming, animation, and digital platforms.
IIM Mumbai, erstwhile known as NITIE, was established by the Government of India in 1963 with the assistance of the United Nations Development Programme (UNDP) and the International Labour Organisation (ILO). IIM Mumbai has been consistently ranked among the top B-schools in India. IIM Mumbai is ranked 6th in the National Institutional Ranking Framework (NIRF) rankings for 2025 among Management Institutes across India. IIM Mumbai is committed to creating skilled professionals in diverse functional areas like Operations Management, Analytics, Finance, Marketing, Project Management, HR, Information Technology, and Sustainability Management.
By leveraging its legacy of producing world-class business leaders, IIM Mumbai proudly collaborates with Asia’s premier institute for film and media education, Whistling Woods International (WWI), to bring transformative education. Both the institutes aim to facilitate learners in advancing innovation, entrepreneurial skills, and strategic thinking, preparing graduates to drive growth in India’s booming media and entertainment industry, projected to reach $50 billion by 2030.
WWI is India’s premier institute of Film, Communication, Creative & Performing Arts. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI has been successfully delivering world-class education in all creative & technical aspects of the Creative Industries Industry since 2006.
PROGRAMME OBJECTIVES
This programme aims to:
- Build leadership capability to manage complex, fast-evolving creative industries.
- Conceptualise and execute content that balances creative vision with commercial viability.
- Create, distribute, and monetise content across film, OTT, digital, and emerging platforms.
- Develop a deep understanding of audience behaviour, platform dynamics, and media economics.
- Engage with a strong network of industry professionals, creators, and peers across the media ecosystem.
- Build a lasting professional identity to collaborate, lead, and grow within the global media industry.
Important Dates:
| Milestone | Date |
| Final Result Declaration | To Be Announced |
| Batch Start Date | August 17, 2026 |
Programme Highlights
MBA (Creative Industries) is a multidisciplinary course that combines creative industries (films, media, television, OTT, advertising, print) with management disciplines (planning, finance, legal, resource use, coordination). This programme aims to balance Creative Industries creativity with professional leadership efficiency.
Programme Structure:
The programme is structured across 7 modules over 2 years, combining academic rigor, industry exposure, and applied learning.
Key Academic Components
- Dual-campus exposure (IIM Mumbai + WWI)
- Capstone Project
- Classroom learning, industry-focused courses, and academic credits
- Industry internship and case studies.
- Total programme structure: 120 credits and 1200 learning hours
- Multidisciplinary Media Learning
Module 1–3: Core Management + Media Foundations
- Business fundamentals (Finance, Marketing, Operations)
- Media industry overview (Film, TV, OTT, Gaming)
- Analytics and decision-making
Focus: Build strong business + media foundation
Module 4: Industry Internship
- 60 hours industry project
Focus: Real-world exposure
Module 5–7: Advanced Media & Strategy + Capstone
- Media strategy & business models
- Content-driven business frameworks
- Capstone project (6 credits)
Focus: Specialization + execution
About Whistling Woods International (WWI)
Whistling Woods International is one of India’s premier institutes for media, entertainment, design, and creative arts education. Established with a vision to nurture future-ready talent for the global creative economy, the institute offers industry-aligned programs across filmmaking, animation, media management, fashion, music, acting, and emerging digital domains. Known for its world-class infrastructure, strong industry linkages, and hands-on learning approach, Whistling Woods International has built a reputation for producing professionals who excel across leading creative industries in India and beyond.
About IIM Mumbai
Indian Institute of Management Mumbai is one of India’s leading management institutions, recognized for academic excellence, rigorous pedagogy, and strong industry relevance. With a legacy of developing future leaders in management, operations, analytics, and public policy, the institute combines cutting-edge research with practical business education. IIM Mumbai is committed to shaping professionals who can lead organizations in a rapidly evolving global economy through innovation, strategic thinking, and responsible leadership.
Class Schedule
Weekdays (Monday to Friday)
FAQ Coming Soon
Eligibility
Educational Qualification
- Applicants must hold a Bachelor’s Degree in any discipline
- Minimum 50% marks or equivalent CGPA (45% for SC/ST/PwD candidates)
- Degree must be from a recognised university/institution as per UGC/Ministry of Education norms
- Candidates should submit a valid CAT, GRE, or GMAT score or appear for the Creative Industries IMAT exam
Work Experience
- No minimum work experience is required
Preferred For
- Aspiring leaders seeking careers at the intersection of business and the creative industries.
Admission Process
-
- Application – Pay the ₹2,500 Application Fee, complete the online application form, upload required documents
- Selection – Take the Creative Industries IMAT or submit a valid CAT, GRE, or GMAT score. Appear for the Group Discussion and Personal Interview (GD-PI). Receive your offer letter upon securing a place in the final merit list.
- Admission – Secure your seat. Classes start on August 2026
- Register Now and follow the process.
Total Intake: 70 seats
Eligibility
- Eligible candidates must apply online through the application portal within the admission window.
- A non-refundable application fee of ₹2,500 is payable at the time of registration.
Fees Structure
Full Payment Structure
| Fee Category | Amount |
| Application fee (Non-refundable) | ₹2,500 |
| Seat Booking | ₹1,00,000 |
| Remaining Program Fee | ₹20,00,000 |
| Total | ₹21,00,000 |
inclusive of all taxes (application fee not included)
Instalment Payment Structure – Option A: 2 Instalments
| Fee Category | Amount |
| Application fee (Non-refundable) | ₹2,500 |
| Seat Booking | ₹1,00,000 |
| Instalment 1 | ₹10,00,000 |
| Instalment 2 | ₹10,00,000 |
| Total | ₹21,00,000 |
inclusive of all taxes (application fee not included)
Instalment Payment Structure – Option B: 4 Instalments
| Fee Category | Amount |
| Application fee (Non-refundable) | ₹2,500 |
| Seat Booking | ₹1,00,000 |
| Instalment 1 | ₹5,00,000 |
| Instalment 2 | ₹5,00,000 |
| Instalment 3 | ₹5,00,000 |
| Instalment 4 | ₹5,00,000 |
| Total | ₹21,00,000 |
inclusive of all taxes (application fee not included)
Withdrawal & Refund Policy
- Withdrawal before programme commencement – Fee refunded after a deduction of ₹1,000
- Withdrawal after commencement of classes – No refund applicable
- Refunds, if applicable, are processed as per the institute’s guidelines