MBA in Media & Entertainment at IIM Mumbai – Your first step towards becoming a global Media & Entertainment professional.
The Indian Media & Entertainment Industry has enormous global potential yet remains relatively untapped. Innovative creative management talent in the industry is core to creating a global springboard for Indian Intellectual Property. This is at the core of our MBA programme, which equips students with the acumen to build & manage business models and drive the creation of several Indian-origin global Media & Entertainment behemoths.
This programme, the first to be launched by any IIM in India, created jointly with Whistling Woods International, is tailored to meet the evolving demands of the global media landscape, covering film, television, digital media, gaming, animation, and more.
IIM Mumbai, erstwhile known as NITIE, was established by the Government of India in 1963 with the assistance of the United Nations Development Programme (UNDP) and the International Labour Organisation (ILO). IIM Mumbai has been consistently ranked among the top B-schools in India. IIM Mumbai is ranked 6th in the National Institutional Ranking Framework (NIRF) rankings for 2025 among Management Institutes across India. IIM Mumbai is committed to creating skilled professionals in diverse functional areas like Operations Management, Analytics, Finance, Marketing, Project Management, HR, Information Technology, and Sustainability Management.
By leveraging its legacy of producing world-class business leaders, IIM Mumbai proudly collaborates with Asia’s premier institute for film and media education, Whistling Woods International (WWI), to bring transformative education. Both the institutes aim to facilitate learners in advancing innovation, entrepreneurial skills, and strategic thinking, preparing graduates to drive growth in India’s booming media and entertainment industry, projected to reach $50 billion by 2030.
WWI is India’s premier institute of Film, Communication, Creative & Performing Arts. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI has been successfully delivering world-class education in all creative & technical aspects of the Media & Entertainment Industry since 2006.
PROGRAMME OBJECTIVE
This programme aims to:
- Develop strategic, managerial and leadership competence necessary to build various media ecosystems that support the orange economy.
- Provide industry-integrated learning and exposure that will enrich learners by developing a deep structural and functional understanding of the media and entertainment sector.
- Facilitate learners in learning how to operate themselves in a digitally disrupted competitive landscape, and given the context, how they can foster their creative and analytical abilities in content-driven businesses.
- Establish their legal, ethical, moral and cultural sensitivities, learners will pave the path for their effective and responsible entrepreneurial leadership skills.
Important Dates (Tentative):
| Milestone | Date |
| Marketing and Admissions Launch Date | 25 September 2025 |
| Application Window Opens (Online) | 20 December 2025 |
| Application Window Closes (Online) | 20 February 2026 |
| Date of GD-PI | March 15, 2026 |
| Admission Booking | April 01, 2026, to
April 30, 2026 |
| Module 1 begins: Class Commencement with Orientation Programme | 2nd week of June 2026 |
Programme Highlights
MBA (Media and Entertainment) is a multidisciplinary course that combines creative industries (films, media, television, OTT, advertising, print) with management disciplines (planning, finance, legal, resource use, coordination). This programme aims to balance media and entertainment creativity with professional leadership efficiency.
Programme Flexibility
- Programme Flexibility is in line with NEP-2020.
- Certificate after completing one semester.
- Postgraduate Diploma upon successful completion of the full one-year programme.
- Options for industry internships, field projects, research immersion, or entrepreneurial projects within the one-year framework.
- Flexible payment terms – candidates can choose a yearly or a module-based fee payment.
Programme Structure:
The in-campus component at IIM Mumbai and the WWI campus shall comprise seven modules. Each module (Modules 1-3 and 5-7) will offer several courses, for a total of 18 credits and covering a total of 180 hours of instruction. The fourth module will cover a total of 60 hours of an industry-relevant internship project. The students will do the capstone project of six credits (covering 60 hours) over the 5th to 7th module. Thus, the overall campus components will be 120 credits, covering a total of 1200 program hours.
Class Schedule Coming Soon
FAQ Coming Soon
Applicants must meet the eligibility criteria defined below:
The candidate must hold a Bachelor’s Degree, with at least 50% marks, or equivalent CGPA [45% in case of candidates belonging to the Scheduled Caste (SC), Scheduled Tribe (ST), and Persons with Disability (PwD) categories], awarded by any University or educational institution as incorporated by an Act of Parliament or the State Legislature in India, or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of Education, Government of India.
Candidates should submit a valid CAT score.
Shortlisted candidates will participate in a Group Discussion and Personal Interview conducted by IIM Mumbai and WWI faculty members.
The final selection list will be announced accordingly.
Selection Process
- Online Application with Registration Fee & Eligibility.
- Shortlisting eligible candidates for the group Discussion and personal interview.
- Group Discussion and Personal Interview & Notification to Candidates.
- Offer acceptance & confirmation of seat by Payment.
Apply Online
- Interested and eligible candidates should apply through the online mode only.
- Initially, register on the Application Portal. While applying online, the candidate must register themselves.
- Portal will be available during the window of time provided in the advertisement for admissions, and A one-time registration fee of Rupees 2500/- for registration/application can be paid online.
- The application fee remitted is not refunded nor adjustable under any circumstances.
- The portal details will be available soon on the web portals of both IIM Mumbai and WWI.
Applicants must meet the eligibility criteria defined below. Participants can submit their CAT scores. Shortlisted candidates will be invited for a Group Discussion and Personal Interview round with IIM Mumbai and WWI faculty, and the selection list will be announced accordingly.
Details will be shared soon.