TISS SVE 6 Months Programme

Duration: 120 hours

Time Period: 6 hours a week (2 hours per weekday or 6 hours per weekend), a total of 20 weeks.

Prerequisites: Working knowledge of the English language, logical extension of the Certificate in Advertising or Certificate in Advertising Copy – module waiver for Understanding Business, Understanding Media & Advertising basics.

Overview:
This course will teach the aspirant the nuances of Advertising and equip him/her with skills that will be useful in any workplace including an Advertising agency.

Learning Objectives:

• To gain overall understanding of how businesses are run
• To learn basic Advertising skills
• To improve fluency in written & spoken language

Course Structure:

• Understanding Business
• Business Environment
• Understanding Media
• Advertising Basics
• Tools of Advertising
• Overview of the Advertising process pipeline
• English Grammar
• The client brief
• Creating client pitches: Soft Skills
• Creating client pitches: MS PPT Skills

Duration: 120 hours

Time Period: 6 hours a week (2 hours per weekday or 6 hours per weekend), a total of 20 weeks.
Prerequisites: Fine art graduate or any other equivalent course and a basic knowledge of computers.

Animation is the most flexible and vocal medium to express thoughts, explaining or educating all ages. Hence an animation artist works in animation production, live action art directors, advertising agencies, or with web designers, e-learning, and any other industry where you see the potential of exploiting the animation medium. This course will allow participants to learn about stages of animation process and different mediums.

Learning Objectives:

• To learn the process of animation
• To learn about different types of animation
• To understand script to screen process of animation

Course Structure:

• Introduction to History of animation
• Introduction to types of animation
• The process of traditional animation
• Introduction to Animation principal
• The 2D Animation pipeline (script to screen process)
• Story boarding for animation
• Experimenting with stop motion animation
• Animating a scene
• Adding sound and music

Duration: 120 hours

Time Period: 6 hours a week (2 hours per weekday or 6 hours per weekend) total of 20 weeks

Prerequisites: Working knowledge of the English language, keen sense of Digital Media and working knowledge of the Internet.

Overview:
This course will teach the aspirant the nuances of Digital Marketing and equip him/her with skills that will be useful in creating a career in the wide field of Digital Marketing.

Learning Objectives:

• To gain overall understanding of how marketing happens in this new media
• To learn basic Media Marketing skills
• To learn and grasp various sub-media within Digital Media

Course Structure:

Introduction To Digital Marketing

• Strategies in Digital Marketing
• Aligning Internet with Business Objectives
• Examples of Great Case Studies
• User Behaviour & Navigation
• Branding and User Experience
• Developing a digital plan

Google Analytics

• Understand the benefits of using website analytics
• Recognise and use the data provided by web analytics packages
• Google Analytics interface
• Analytics terminology
• Implement, configure and use Google Analytics
• Use web analytics to improve your website
• Key Performance Indicators (KPIs)
• Top 5 Areas to focus on for your business
• Key tools and diagnostics based on different web site objectives
• Reporting

Search Engine Optimization

• What is SEO
• Why do you need SEO?
• The current SEO landscape
• How people search
• Overview of Keywords
• Making your web site search engine friendly – using meta tags
• Google Webmaster Central Developments
• Linking Strategies
• Innovative techniques for building inbound links
• Video Optimisation
• Overview of Terminology
• Optimising your Web Site
• Creating Content
• Developing a Link Strategy
• Top 10 SEO Tips
• What not to do
• How to use Blogging as an SEO tool
• The importance of hosting
• Localisation and getting found in Local Search
• Staying out of trouble with search engines

Pay Per Click Advertising

• Overview of Search Engine Marketing – Paid Advertising or Pay per Click (PPC) Advertising
• Introduction to Paid Advertising Services
• How Google AdWords works
• How to set up an effective Google Adwords Campaign
• Using professional tools to pick the right keywords for success
• Analysing your market online
• How to write effective Adword Ad copy
• How to set budgets
• How to set up a locally targeted campaign
• Improving your Click Through Rate (CTR)
• Landing pages for success
• Managing Your Campaigns on an ongoing basis
• Advanced Keyword Research
• How to see what the competition is bidding on
• Writing even more compelling ads
• Advanced Campaign Optimisation
• Creating Reports
• Automating Report Generation
• Why CTR is Important
• Improving CTR
• Regional Targeting
• Keyword Bracketing
• Using the Google Keyword Tool

Online Display And Banner Advertising

• Display Advertising Overview
• Summary of top advertisers
• Overview of advertising industry
• Banner types and sizes
• Advertising rates and revenues
• Cost per click
• Cost per impression
• Developing your campaigns
• Flash, multimedia & interactive advertising
• Tracking, Metrics and Measuring
• Case studies
• Getting better results
• Maximising revenues
• Ad creative and ad copy

Social Media Marketing

• Establishing your goals for social media marketing success
• Writing for the social web
• Listening and researching online conversations
• Tips for building visibility of your social networking profiles
• Attract leads, boost sales and retain customers through social networks
• Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
• Running promotions that comply with Facebook guidelines
• Promoting your events on Facebook
• Exploring new opportunities to promote your business through Facebook Places
• Increasing awareness and visibility of your brand on Twitter
• Building a strategic network of influencers on Twitter
• Best practice for promoting your offers and increasing sales of your products and services
• The etiquette of building your network on LinkedIn
• Building your online visibility with strategic contacts through participating in LinkedIn groups
• Developing your company profile on LinkedIn

Mobile Marketing

• SMS marketing
• Mobile Internet
• Mobile Applications
• Mobile Advertising
• mCommerce
• Mobile Coupons
• Bluetooth and Proximity Marketing
• QR codes
• Emerging Mobile Technologies
• Where mobile fits within the marketing mix
• Integration with traditional media

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Prerequisites: Basic knowledge of Computers

Overview:
Editing Software operators work in all kinds of Audio Visuals – from films, TV, commercials to corporate films. This course will attempt, via the exposition to editing software, to teach applicants how editing software work and gain skills in editing.

Learning Objectives:

• To learn the process of editing
• To learn software typically used for editing

Course Structure:

• The Post-Production Process – Overview
• What is Editing
• Use of various software
• VTR, Decks, Tapes, Cable and Connectors
• Video and Audio Signals used in Post-production

Duration: 120 hours

Time Period: 6 hours a week (2 hours per weekday or 6 hours per weekend) total of 20 weeks

Prerequisites: logical extension of the Certificate in Event Management – module waiver for Event Management – Overview

Overview:
This course will teach the aspirant the nuances of Event Management of all kind and equip him/her with skills that will be useful in any workplace including an Event Management firm.

Learning Objectives:

• To learn how events are executed
• To understand the technical specifications of an event

Course Structure:

• Understanding Business
• Business Environment
• Understanding Media
• Event Management – Overview
• Wedding planning
• MICE & its importance
• Planning Events
• Understanding Technical Specifications
• Executing Events
• Event Budgeting
• Soft skills Training

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Overview:
Graphic Designers are hired in multiple media such as Advertising Graphics, Local Marketing, Newspaper Ads etc. This course endeavors to inculcate in students all the graphic elements which allow students to create graphics that communicate a message. Use of some graphic design software will also be taught to participants

Learning Objectives:

• Understand how graphics communicate (analysis)
• Understand what is effective communication
• Understand how to use various graphic elements to communicate (synthesis)
• Understanding software used

Course Structure:

• Non syntactic communication
• Graphics – lines, shapes, color, typography etc.
• How it is used in communication
• How to create powerful graphic communication
• Using CorelDraw
• Using Photoshop
• Using InDesign

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Overview:
Candidates will acquire the basic skills to become a journalist and gain an understanding of reporting & production of news

Learning Objectives:

• To study the concepts of journalism
• To learn the world of the news gathering process.

Course Structure:

• History of print & TV Journalism
• Introduction into News, its elements & its sources
• What is reporting?
• Essentials of a good reporter
• Types of reporting
• Writing the news
• Role & responsibilities of news personnel
• Developing the visual news-story

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Overview:
Candidates will acquire the basic skills to become a journalist and gain an understanding of reporting & production of news

Learning Objectives:

• To study the concepts of journalism
• To learn the world of the news gathering process

Course Structure:

• History of print & TV Journalism
• Introduction into News, its elements & its sources
• What is reporting?
• Essentials of a good reporter
• Types of reporting
• Writing the news
• Role & responsibilities of news personnel
• Developing the visual news-story

Duration: 120 hours

Time Period: 6 hours a week (2 hours per weekday or 6 hours per weekend) total of 20 weeks

Prerequisites: working knowledge of the English language, logical extension of the Certificate in PR – module waiver for Understanding Business, Understanding Media & PR basics.

Overview:
This course will teach the aspirant the nuances of PR and equip him/her with skills that will be useful in any workplace including a PR agency.

Learning Objectives:

• To gain overall understanding of how businesses are run
• To learn basic PR skills
• To improve fluency in written & spoken language

Course Structure:

• Understanding Business
• Business Environment
• Understanding Media
• PR Basics
• Tools of PR
• Overview of the PR process pipeline
• English Grammar
• Writing a Press Release
• Media Relations

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Overview:
Radio Podcasts are increasingly becoming popular so this course will attempt to give students a view of the world behind the microphone.

Learning Objectives:

• To learn to design, write & produce different radio formats
• To learn to record & edit radio programs

Course Structure:

• Characteristics of the medium
• Writing for Radio
• Formats of Production
• Conducting an Interview
• Voice modulation
• The recording process
• Editing audio

Duration: 120 hours

Time Period: 6 hours a week for 20 weeks (2 hours per weekday, 3 days a week or 6 hours per weekend)

Prerequisites: None

Overview:
A studio sound recordist is critical to the Audio Visual and Music industries. They need to understand microphones, recording machines and the recording chain. Additionally, they have to understand various software used today to record sound in a studio. Their job is to make sure that in a studio, the sound is recorded at the highest fidelity and quality for use by the Sound Designer.

Learning Objectives:

• To understand what is Sound? And how do humans experience sound?
• To understand the whole sound recording chain and each component in it
• To understand each type of microphone and how they record sound
• To learn operation of sound recorders and mixers
• To understand technicalities of sound recording
• To learn the basics of aesthetics of sound recording
• To understand acoustics

Course Structure:

• To understand Sound and the way humans experience sound
• The sound recording chain
• Role of the Sound Recordist
• Microphones
• Sound Recorders
• Mixers
• Basic sound software operation
• Basics of sound aesthetics