BBA in Media & Communication | (3 Years)

Programme Overview

Awarded by: The Tata Institute of Social Sciences – Deemed University under Section 3 of the UGC Act, 1956.

The objective of this 3-year, 6-semester course is to give students an in-depth understanding of the Management of Media and the Entertainment industry. Over the course of their study, the students will be exposed to Management topics; Contextual studies (General Education) as well as practical and theoretical topics of media and entertainment to gain a holistic perspective of the media world. A whole array of subjects is taught to the students to create a strong base of understanding and knowledge.

The 3-year BBA course endeavours to create professionals for the Indian Media & Entertainment industry. This 6 semester, undergraduate level course walks students through all areas of media – Print, Television, Film, Radio, Digital Media, Music, Gaming, Events and Live Media, Out of Home and other ancillary media. Students learn through lectures, practical work, and through exposure to real world situations through live projects. This is a comprehensive programme geared towards creating media professionals for the Indian Media and Entertainment industry.

Semester I Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 1101 History & Evolution of Theatre 2 0 2 30
FMGE 1101 English Language 2 0 2 30
FMGE 1103 Introduction to Indian Arts 2 0 2 30
MCBG 1103 Human Behaviour : Biopsycho Social Perspectives 3 0 3 45
MCBG 1104 Fundamentals of Management 2 0 2 30
MCBG 1105 Economics 2 0 2 30
MCBG 1106 Introduction to Communication Theory 2 0 2 30
MCBG 1107 Introduction to Event Management 2 2 4 90
MCBG 1108 New Media 2 1 3 60

Semester II Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 1201 History: Nature & Purpose 3 0 3 45
MCBG 1202 Literature 3 0 3 45
MCBG 1203 History of Art 2 0 2 30
MCBG 1204 Fundamentals of Marketing 2 0 2 30
MCBG 1205 Accounting 2 0 2 30
MCBG 1206 Radio Production & Programming 2 2 4 90
MCBG 1207 Media & Culture – B 2 0 2 30

Semester III Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 2101 Music Appreciation 2 0 2 30
MCBG 2102 Gender – Interdisciplinary Perspectives 3 0 3 45
MCBG 2103 Fundamentals of Organizational Behaviour 2 0 2 30
MCBG 2104 Statistics 2 0 2 30
MCBG 2105 Business Law – B 2 0 2 30
MCBG 2106 Principles of Advertising 2 1 3 60
MCBG 2107 Introduction to PR & Corporate Communication 2 1 3 60
MCBG 2108 Introduction to Research 2 0 2 30

Semester IV Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 2201 Animation 2 0 2 30
MCBG 2202 Sociological & Anthropological Thought 3 0 3 45
MCBG 2203 HRM 2 0 2 30
MCBG 2204 Macro Economics 2 0 2 30
MCBG 2205 Cost Accounting – B 2 0 2 30
MCBG 2206 TV Production & Programming 2 2 4 90
MCBG 2207 Journalism – B 2 2 4 90

Semester V Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

MCBG 3101 Political Science & its Concerns 3 0 3 45
MCBG 3102 Strategic Management – B 2 0 2 30
MCBG 3103 Business Environment – B 2 0 2 30
MCBG 3104 Management Accounting 2 0 2 30
MCBG 3105 Documentary 0 4 4 120
MCBG 3106 IMC 2 2 4 90
MCBG 3107 Digital Environment – B 2 2 4 90

Semester VI Course Structure

Course Code

Course Title

Theory Credits

Practical Credits

Total Credits

Total Hours

FMGE 1104 Creative Writing 2 0 2 30
MCBG 3202 Corporate Governance 2 0 2 30
MCBG 3203 Entrepreneurship 2 0 2 30
MCBG 3204 Account Planning 2 2 4 90
MCBG 3205 Advanced PR 2 2 4 90
MCBG 3206 Business of Cinema 2 2 4 90
MCBG 3207 Project 0 6 6 180
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