BBA Media Communication

BBA in Media & Communication | (3 Years)

Programme Overview

Awarded by: The Tata Institute of Social Sciences – Deemed University under Section 3 of the UGC Act, 1956.

The objective of this 3-year, 6-semester course is to give students an in-depth understanding of the Management of Media and the Entertainment industry. Over the course of their study, the students will be exposed to Management topics; Contextual studies (General Education) as well as practical and theoretical topics of media and entertainment to gain a holistic perspective of the media world. A whole array of subjects is taught to the students to create a strong base of understanding and knowledge.

The 3-year BBA course endeavours to create professionals for the Indian Media & Entertainment industry. This 6 semester, undergraduate level course walks students through all areas of media – Print, Television, Film, Radio, Digital Media, Music, Gaming, Events and Live Media, Out of Home and other ancillary media. Students learn through lectures, practical work, and through exposure to real world situations through live projects. This is a comprehensive programme geared towards creating media professionals for the Indian Media and Entertainment industry.

Semester I Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
MCBG 1101	History & Evolution of Theatre	2	0	2	30
FMGE 1101	English Language	2	0	2	30
FMGE 1103	Introduction to Indian Arts	2	0	2	30
MCBG 1103	Human Behaviour : Biopsycho Social Perspectives	3	0	3	45
MCBG 1104	Fundamentals of Management	2	0	2	30
MCBG 1105	Economics	2	0	2	30
MCBG 1106	Introduction to Communication Theory	2	0	2	30
MCBG 1107	Introduction to Event Management	2	2	4	90
MCBG 1108	New Media	2	1	3	60

Semester II Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
MCBG 1201	History: Nature & Purpose	3	0	3	45
MCBG 1202	Literature	3	0	3	45
MCBG 1203	History of Art	2	0	2	30
MCBG 1204	Fundamentals of Marketing	2	0	2	30
MCBG 1205	Accounting	2	0	2	30
MCBG 1206	Radio Production & Programming	2	2	4	90
MCBG 1207	Media & Culture – B	2	0	2	30

Semester III Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
MCBG 2101	Music Appreciation	2	0	2	30
MCBG 2102	Gender – Interdisciplinary Perspectives	3	0	3	45
MCBG 2103	Fundamentals of Organizational Behaviour	2	0	2	30
MCBG 2104	Statistics	2	0	2	30
MCBG 2105	Business Law – B	2	0	2	30
MCBG 2106	Principles of Advertising	2	1	3	60
MCBG 2107	Introduction to PR & Corporate Communication	2	1	3	60
MCBG 2108	Introduction to Research	2	0	2	30

Semester IV Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
MCBG 2201	Animation	2	0	2	30
MCBG 2202	Sociological & Anthropological Thought	3	0	3	45
MCBG 2203	HRM	2	0	2	30
MCBG 2204	Macro Economics	2	0	2	30
MCBG 2205	Cost Accounting – B	2	0	2	30
MCBG 2206	TV Production & Programming	2	2	4	90
MCBG 2207	Journalism – B	2	2	4	90

Semester V Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
MCBG 3101	Political Science & its Concerns	3	0	3	45
MCBG 3102	Strategic Management – B	2	0	2	30
MCBG 3103	Business Environment – B	2	0	2	30
MCBG 3104	Management Accounting	2	0	2	30
MCBG 3105	Documentary	0	4	4	120
MCBG 3106	IMC	2	2	4	90
MCBG 3107	Digital Environment – B	2	2	4	90

Semester VI Course Structure

Course Code	Course Title	Theory Credits	Practical Credits	Total Credits	Total Hours
FMGE 1104	Creative Writing	2	0	2	30
MCBG 3202	Corporate Governance	2	0	2	30
MCBG 3203	Entrepreneurship	2	0	2	30
MCBG 3204	Account Planning	2	2	4	90
MCBG 3205	Advanced PR	2	2	4	90
MCBG 3206	Business of Cinema	2	2	4	90
MCBG 3207	Project	0	6	6	180