BBA in Media & Communication | (3 Years)
Programme Overview
Rajiv Gandhi National Institute of Youth Development awarded programme.
The objective of this 3-year, 6-semester course is to give students an in-depth understanding of the Management of Media and Entertainment industry. Over the course of their study, the students will be exposed to Management topics; Contextual studies (General Education) as well as practical and theoretical topics of media and entertainment to gain a holistic perspective of the media world. A whole array of subjects is taught to the students to create a strong base of understanding and knowledge.
The 3-year BBA course endeavours to create professionals for the Indian Media & Entertainment industry. This 6 semester, undergraduate level course walks students through all areas of media – Print, Television, Film, Radio, Digital Media, Music, Gaming, Events and Live Media, Out of Home and other ancillary media. Students learn through lectures, practical work, and through exposure to real world situations through live projects. This is a comprehensive programme geared towards creating media professionals for the Indian Media and Entertainment industry.
Semester I Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| MCBG 1101 | History & Evolution of Theatre | 2 | 0 | 2 | 30 |
| FMGE 1101 | English Language | 2 | 0 | 2 | 30 |
| FMGE 1103 | Introduction to Indian Arts | 2 | 0 | 2 | 30 |
| MCBG 1103 | Human Behaviour : Biopsycho Social Perspectives | 3 | 0 | 3 | 45 |
| MCBG 1104 | Fundamentals of Management | 2 | 0 | 2 | 30 |
| MCBG 1105 | Economics | 2 | 0 | 2 | 30 |
| MCBG 1106 | Introduction to Communication Theory | 2 | 0 | 2 | 30 |
| MCBG 1107 | Introduction to Event Management | 2 | 2 | 4 | 90 |
| MCBG 1108 | New Media | 2 | 1 | 3 | 60 |
Semester II Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| MCBG 1201 | History: Nature & Purpose | 3 | 0 | 3 | 45 |
| MCBG 1202 | Literature | 3 | 0 | 3 | 45 |
| MCBG 1203 | History of Art | 2 | 0 | 2 | 30 |
| MCBG 1204 | Fundamentals of Marketing | 2 | 0 | 2 | 30 |
| MCBG 1205 | Accounting | 2 | 0 | 2 | 30 |
| MCBG 1206 | Radio Production & Programming | 2 | 2 | 4 | 90 |
| MCBG 1207 | Media & Culture – B | 2 | 0 | 2 | 30 |
Semester III Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| MCBG 2101 | Music Appreciation | 2 | 0 | 2 | 30 |
| MCBG 2102 | Gender – Interdisciplinary Perspectives | 3 | 0 | 3 | 45 |
| MCBG 2103 | Fundamentals of Organizational Behaviour | 2 | 0 | 2 | 30 |
| MCBG 2104 | Statistics | 2 | 0 | 2 | 30 |
| MCBG 2105 | Business Law – B | 2 | 0 | 2 | 30 |
| MCBG 2106 | Principles of Advertising | 2 | 1 | 3 | 60 |
| MCBG 2107 | Introduction to PR & Corporate Communication | 2 | 1 | 3 | 60 |
| MCBG 2108 | Introduction to Research | 2 | 0 | 2 | 30 |
Semester IV Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| MCBG 2201 | Animation | 2 | 0 | 2 | 30 |
| MCBG 2202 | Sociological & Anthropological Thought | 3 | 0 | 3 | 45 |
| MCBG 2203 | HRM | 2 | 0 | 2 | 30 |
| MCBG 2204 | Macro Economics | 2 | 0 | 2 | 30 |
| MCBG 2205 | Cost Accounting – B | 2 | 0 | 2 | 30 |
| MCBG 2206 | TV Production & Programming | 2 | 2 | 4 | 90 |
| MCBG 2207 | Journalism – B | 2 | 2 | 4 | 90 |
Semester V Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| MCBG 3101 | Political Science & its Concerns | 3 | 0 | 3 | 45 |
| MCBG 3102 | Strategic Management – B | 2 | 0 | 2 | 30 |
| MCBG 3103 | Business Environment – B | 2 | 0 | 2 | 30 |
| MCBG 3104 | Management Accounting | 2 | 0 | 2 | 30 |
| MCBG 3105 | Documentary | 0 | 4 | 4 | 120 |
| MCBG 3106 | IMC | 2 | 2 | 4 | 90 |
| MCBG 3107 | Digital Environment – B | 2 | 2 | 4 | 90 |
Semester VI Course Structure
|
Course Code |
Course Title |
Theory Credits |
Practical Credits |
Total Credits |
Total Hours |
|---|---|---|---|---|---|
| FMGE 1104 | Creative Writing | 2 | 0 | 2 | 30 |
| MCBG 3202 | Corporate Governance | 2 | 0 | 2 | 30 |
| MCBG 3203 | Entrepreneurship | 2 | 0 | 2 | 30 |
| MCBG 3204 | Account Planning | 2 | 2 | 4 | 90 |
| MCBG 3205 | Advanced PR | 2 | 2 | 4 | 90 |
| MCBG 3206 | Business of Cinema | 2 | 2 | 4 | 90 |
| MCBG 3207 | Project | 0 | 6 | 6 | 180 |
