BBA in Media & Communication | (3 Years)

Programme Overview


Duration: 3 Years (6 Semesters)
Eligibility: 10+2 or equivalent from any Recognized Board/University
Awarded By: Rajiv Gandhi National Institute of Youth Development (Institution of National Importance by Act of Parliament No.35/2012)
Entrance Process: General Aptitude Test, Essay, Group Discussion & Interview


The objective of this undergraduate program is to provide a comprehensive understanding of the Creative & Business aspects of the Media & Entertainment industry. Over the 3 years (6 semesters), the students are taken through Management topics, Media subjects & Contextual studies. Through theoretical and practical inputs, the students are given an in-depth grounding of the knowledge, skills and aptitude required for the Media & Entertainment industry.

From the very outset, one is encouraged to think critically and creatively, developing their skills in order to convey their ideas through practical and professional work. The programme reflects the converging worlds of television, film, journalism, advertising, events, public relations and new media, providing a distinctive and high-quality undergraduate experience. It is an intense programme geared towards creating media professionals for the Indian Media and Entertainment industry.


The Indian Media & Entertainment industry includes print, television, film, radio, digital media, music, gaming, events and live media, out of home and other ancillary media.
The industry is valued at over USD 15 billion. Although this is only 0.84% of the global M&E industry, the Indian M&E industry is a sunrise industry with a growth of 11.8%, which is more than double the rate of growth of the global industry. In fact, over the next five years, the industry is projected to grow at 14.2%. This growth has been led by the industry being able to extract more revenue from its already large volume.

In the M&E industry, building volume is hard. India already has the volume. The Indian M&E industry now needs to build value in each unit of the already existing volume by enhancing quality.
Students graduating the programme can look forward to careers in film production, television, film marketing, film distribution, digital and new media, social media, journalism, advertising, PR, event management, talent management and many other sub-sectors of the Media & Entertainment industry.


Theory lectures: These lectures will be interactive, and students will be encouraged to participate actively. For certain specialised topics, leading professionals and industry guest lecturers will be invited.

Interaction with professionals: Through the ‘5th Veda’ and ‘Masterclass’ events, WWI regularly invites practicing media professionals to interact with students, not only to share their professional and creative experiences with them, but to actually make the students work.

Study tours/Trips: Students will get opportunities to go to media production units, film production units, studios etc., where they can experience in real-time the finer nuances of the trade.

Projects/Events: Students will participate in co-ordinated projects and events both on campus and off-campus. It is through these projects that they will learn how to make crucial decisions and manage contingencies in the process of Media Management.

**Subject to Academic Approval

BBA in Media Management (2022-2025)


Course Code


1 Core Media Introduction to Communication Theory
Photo Theory
Core Management Fundamentals of Management
Principles of Economics
GE World Art
Theatre and Puppetry
Elective GE Any 3 out of Semester 1 GE Elective List
2 Core Media Photo Practical
Media & Culture
Core Management Fundamentals of Marketing
Fundamentals of Event Management
GE Design Essentials
Global Politics
Elective GE Any 3 out of Semester 2 GE Elective List
3 Core Media TV OTT Business
Introduction to Journalism
Introduction to Advertising
Introduction to Public Relations
Core Management Fundamentals of OB
Research Methodology
Elective GE Any 2 out of Semester 3 GE Elective List
Elective Media Any 2 out of Semester 3 Media Elective List
4 Core Media Live TV Production
Podcast Production
Creative Ad Development
Public Relations Management
Core Management HRM
Business Law
Elective GE Any 2 out of Semester 4 GE Elective List
Elective Media Any 2 out of Semester 4 Media Elective List
5 Core Media Documentary
Integrated Marketing Communication
PR Strategy
Core Management Business Strategy
Cost Accounting
Elective GE Any 1 out of Semester 5 GE Elective List
Elective Media Any 2 out of Semester 5 Media Elective List
6 Core Media Business of Cinema
Media Planning & Buying
Tools of Public Relations
Core Management Digital Marketing and Analytics
Project Project
Elective GE Any 1 out of Semester 6 GE Elective List
Elective Media Any 2 out of Semester 6 Media Elective List
Students’ Work
YouTube Video
YouTube Video
Quick Links
Industry Speak
Masterclass with Malini Agarwal
Sabbas Joseph