Academics

PROGRAMME SPECIFICATIONS

Duration: 3 Years (6 Semesters)
Eligibility: 10+2 or equivalent from any Recognized Board/University
Awarded By: Rajiv Gandhi National Institute of Youth Development (Institution of National Importance by Act of Parliament No.35/2012)
Entrance Process: General Aptitude Test, Essay, Group Discussion & Interview

PROGRAMME OBJECTIVE

The objective of this undergraduate program is to provide a comprehensive understanding of the Creative & Business aspects of the Media & Entertainment industry. Over the 3 years (6 semesters), the students are taken through Management topics, Media subjects & Contextual studies. Through theoretical and practical inputs, the students are given an in-depth grounding of the knowledge, skills and aptitude required for the Media & Entertainment industry.

From the very outset, one is encouraged to think critically and creatively, developing their skills in order to convey their ideas through practical and professional work. The programme reflects the converging worlds of television, film, journalism, advertising, events, public relations and new media, providing a distinctive and high-quality undergraduate experience. It is an intense programme geared towards creating media professionals for the Indian Media and Entertainment industry.

OPPORTUNITIES FOR GRADUATES

The Indian Media & Entertainment industry includes print, television, film, radio, digital media, music, gaming, events and live media, out of home and other ancillary media.
The industry is valued at over USD 15 billion. Although this is only 0.84% of the global M&E industry, the Indian M&E industry is a sunrise industry with a growth of 11.8%, which is more than double the rate of growth of the global industry. In fact, over the next five years, the industry is projected to grow at 14.2%. This growth has been led by the industry being able to extract more revenue from its already large volume.

In the M&E industry, building volume is hard. India already has the volume. The Indian M&E industry now needs to build value in each unit of the already existing volume by enhancing quality.
Students graduating the programme can look forward to careers in film production, television, film marketing, film distribution, digital and new media, social media, journalism, advertising, PR, event management, talent management and many other sub-sectors of the Media & Entertainment industry.

PEDAGOGY

Theory lectures: These lectures will be interactive, and students will be encouraged to participate actively. For certain specialised topics, leading professionals and industry guest lecturers will be invited.

Interaction with professionals: Through the ‘5th Veda’ and ‘Masterclass’ events, WWI regularly invites practicing media professionals to interact with students, not only to share their professional and creative experiences with them, but to actually make the students work.

Study tours/Trips: Students will get opportunities to go to media production units, film production units, studios etc., where they can experience in real-time the finer nuances of the trade.

Projects/Events: Students will participate in co-ordinated projects and events both on campus and off-campus. It is through these projects that they will learn how to make crucial decisions and manage contingencies in the process of Media Management.