MBA in Media & Entertainment | (2 years)

PROGRAMME SPECIFICATIONS
Duration: 2 Years (4 Semesters)
Eligibility: Graduation, from any recognized University
Awarded By: Rajiv Gandhi National Institute of Youth Development (Institution of National Importance by Act of Parliament No.35/2012)
Entrance Process: General Aptitude Test, Essay, Group Discussion & Personal Interview

PROGRAMME OBJECTIVE

This 2-year, 4-semester course primarily prepares students in General Management with some basic inputs in Media & Entertainment. The objective of this course is to give students an in-depth understanding of Management techniques along with a general understanding of how the Media Industry is managed in a practical and real-world scenario. Students are exposed to management topics as well as practical and theoretical understanding of Media and Entertainment to gain a holistic understanding of all subsectors.

The credit hours split into theory (TC) and practical hours (PC) for each subject. Fifteen hours of instruction is one theory credit and 30 hours of work is one practical credit Students take about eight subjects a semester though the exact numbers depend on the choices they make and the semester they are in.

Overview of the Indian Media & Entertainment Industry

The Indian Media and Entertainment Industry includes Print, Television, Film, Radio, Digital Media, Music, Gaming, Events and Live Media, Out of Home and other ancillary media.

The industry is valued at over USD 15 Billion.  Although this is only 0.84% of the Global M&E industry, the Indian M&E industry is a sunrise industry with a growth of 11.8%, which is more than double the rate of growth of the Global industry.  In fact, over the next five years, the industry is projected to grow at 14.2%.  This growth has been led by the industry being able to extract more revenue from its already large volume.

In the M&E industry, building volume is hard.  India already has the volume.  The Indian M&E industry now needs to build value in each unit of the already existing volume by enhancing quality. The downside:

  • The media industry as a whole still lacks sufficient world-class training facilities to enable professionalism and best practices across all levels of the industry.
  • Of the 3.5 million people employed by the M&E industry, over 50% involved in content creation have no formal training. (75% in case of Film & TV)
  • Very few world-class Film / TV training Institutes in India with a combined output of approximately 500 graduates a year, with 200 of them being from a single institute.
  • The other main issue facing the industry is piracy – which affects every sector of the industry and causes almost 35% revenue reduction.

Course Structure

All students are exposed to the many disciplines of Media & Entertainment sectors, Audio-Visual, Journalism, Adverting, Public Relations, Copywriting, and Event Management. Students receive instruction through a powerful integration of student productions, classroom theoretical instruction, motion picture screenings / TVC and analyses, workshops, and interactions with global Entrepreneurs. These will help students understand their academics better and create complete business professionals.  The course also promotes individual professional conduct, communication skills and leadership qualities.

 

Types of Courses:  There are courses in this Programme, some mandated while others are chosen by students:

  1. Core Courses:  These courses are mandated by the Programme Head of a course and all students in the Programme must take them. There are two kinds of core subjects offered:
  2. Management Core: These are subjects that are necessary to understand the basics of business and management. Though the students study media management, the principles that apply to the business are the same to all industries.
  3. Media Core: Media core subjects are an introduction to a specific field of media study or practice. Since they are mandated courses, they help the student in making a choice regarding their
  4. Elective:  These are courses that a student can choose to take from a list of offered subjects. There are two kinds of electives offered:
  5. Management Electives: These are electives offered from within the list of management subjects that the student must study.
  6. Media Electives: These are electives offered from within the list of media subjects that the student can choose. This choice should be dependent on the field of work that they wish to choose.
Semester Wise Distribution of Credits.

 

Semester Core Theory Hours Core Practical Hours Elective Theory Hours Elective Practical Hours Total Credits Total Hours
1 18 270 4 120 0 0 0 0 22 390
2 12 180 6 180 2 30 2 60 22 450
3 10 150 2 60 8 120 6/8 180/240 26/28 510/570
4 2 30 14 420 2 30 0 0 18 480
Total 42 630 26 780 12 180 8/10 240/300 88/90 1830/1890

Syllabus of MBA in Media Management (2022-2024)

Semester Type Course Code Subject Core Theory Core Practical Elective Theory Elective Practical Total Credits Total Hours
I
Mgmt MCMC 4101 Marketing Management 1 2 0 0 0 2 30
Mgmt MCMC 4102 Statistics and Data Presentation 2 0 0 0 2 30
Mgmt MCMC 4103 Introduction to Economics 2 0 0 0 2 30
Mgmt MCMC 4104 Principles & Practices for Management 2 0 0 0 2 30
M&E MCMC 4105 Introduction to Media and Communication Theory 2 0 0 0 2 30
M&E MCMC 4106 Introduction to Public Relations and Advertising 2 0 0 0 2 30
M&E MCMC 4107 Producing a Short Film 2 0 0 0 2 30
M&E MCMC 4108 Journalism for New Age 2 2 0 0 4 90
M&E MCMC 4109 Radio Production 2 2 0 0 4 90
Total Semester I 18 4 0 0 22 390
II
Mgmt MCMC 4201 Finance 1 2 0 0 0 2 30
Mgmt MCMC 4202 Marketing Management 2 2 0 0 0 2 30
Mgmt MCMC 4203 Research Methods for M&E 2 2 0 0 4 90
Mgmt MCMC 4204 Strategy and Business Models 2 0 0 0 2 30
Electives (1 out of 2)
Mgmt MCME 4201 Digital Technology & Ecosystems 0 0 2 0 2 30
Mgmt MCME 4202 Global Business Environment & Management 0 0 2 0 2 30
M&E MCMC 4205 Corporate Communication & Management 2 2 0 0 4 90
M&E MCMC 4206 Culture & the Media 2 2 0 0 4 90
Electives (2 out of 4)
M&E MCME 4203 Producing a Fiction Film 0 0 0 2 2 60
M&E MCME 4204 Producing a Non – Fiction Film 0 0 0 2 2 60
Total Semester II 12 6 2 2 22 450
III
Mgmt MCMC 5101 Finance 2 2 0 0 0 2 30
Mgmt MCMC 5102 Entrepreneurship & Enterprise Promotion 2 0 0 0 2 30
Mgmt MCMC 5103 Business & Media Law 2 0 0 0 2 30
Electives (1 out of 2)
Mgmt MCME 5101 Organizational Effectiveness 0 0 2 0 2 30
Mgmt MCME 5102 Experiential Marketing 0 0 2 2 4 90
M&E MCMC 5104 IMC Approach to Brand Building 2 2 0 0 4 90
M&E MCMC 5105 Strategic Brand Management 2 0 0 0 2 30
Electives (Any 3, 1 out of each bucket)
M&E MCME 5103 Media Buying & Planning 0 0 2 2 4 90
M&E MCME 5104 Strategic Account Planning 0 0 2 2 4 90
M&E MCME 5105 Creative Ideation and Development for Advertising 0 0 2 2 4 90
M&E MCME 5106 Film & Entertainment PR 0 0 2 2 4 90
M&E MCME 5107 Events in PR 0 0 2 2 4 90
M&E MCME 5108 Crisis Communication & Reputation Management 0 0 2 2 4 90
M&E MCME 5109 OTT & Content Origination 0 0 2 2 4 90
M&E MCME 5110 Advance Emerging Media- Cinematic VR 0 0 2 2 4 90
M&E MCME 5111 Film Distribution & Exhibition Business 0 0 2 2 4 90
Total Semester III 10 2 8 6/8 26/28 510/570
IV
Mgmt MCMC 5201 Finance 3 2 0 0 0 2 30
Mgmt MCMC 5202 Digital Marketing and Analytics 0 2 0 0 0 60
M&E MCPPC5202 Dissertation 0 6 0 0 6 180
GE MCMC 5203 Workshops 0 6 0 0 6 180
Electives (1 out of 2)
GE FSGE 1102 Fashion Business 0 0 2 0 2 30
GE MUMG 5201 Introduction to Music Business 0 0 2 0 2 30
Total Semester IV 2 14 2 0 18 480
Students’ Work
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