The media and entertainment industry is booming worldwide. With the influx of content on all the channels available – the market has positioned itself in such a way that there is room for exponential growth. The range of work in media and entertainment is vast, making it one of the most sought-after industries for people to have a career in.
Animation, gaming, radio, television, films, event management, and much more – you can explore a multitude of opportunities by being part of this industry. An MBA in media and entertainment can take somebody’s career trajectory to another level.
But, why does one need an MBA in this field, and what are the career opportunities post-graduation? In this article, we will give you a comprehensive outlook on everything that needs to be discussed.
Why MBA in Media and Entertainment?
Having an MBA degree in your professional career has become the norm. Recruiters, companies, and industries are looking for talent who have specialized in a field and can execute what is expected from them and give a high ROI. A Master’s in Business Administration enhances your marketability as a working professional and increases the quantity and quality of job opportunities.
India’s media and entertainment industry generated Rs. 16,200 crore in revenue in 2021, and it is predicted that by 2026 it will reach Rs 37,535 crore. This space will have a huge demand for skilled professionals who are adept in their particular field. That’s where an MBA in Media and Entertainment comes in.
To catch the eyes of recruiters of this field and stand apart from the crowd of people vying for jobs, a master’s degree would be helpful. Especially if it’s from a renowned university with a prestigious track record.
In an attempt to encapsulate what we’re trying to say, here’s a quote from someone who has made their name through sheer hard work and dedication:
‘The greatest discovery of all time is that a person can change his future by merely changing his attitude’
To pursue any master’s, you need a graduation degree. MBA institutes also ask for you to write an essay or SOP (Statement of Purpose), take part in group discussions, and finally, take an interview. It’s very important for the institute and you as an aspirant that this association is the right one for both parties. Your expectations of the institute and what the institute delivers for you should align comfortably.
There are some cases where the institute wouldn’t ask for a graduation degree from you if you have a stellar CV and relevant work experience in the particular industry.
Career Opportunities after MBA in Media and Entertainment
A world of possibilities opens up, as you’d be eligible for manager-level roles. In the field of media and entertainment, that could mean someone who strategizes how to drive the content at their disposal or leverage it to gain more visibility. Here are some of the career opportunities you could have:
Social Media Manager
Develop strategies to increase followers for your particular brand. You would be getting to oversee social media campaigns, content production, and review analytics.
Your goal would be to gain more visibility for the brand, and for that, you’d have to deploy multiple strategies to ensure that your followers are engaging with your content and you’re able to retain their attention.
Social Media Managers are in high demand in the current market as every single brand or entity wants to leverage the power of social media for themselves.
A Content Manager’s job is to be a voice of a brand. Whatever they want to do, it should enhance the company’s voice in the market and position themselves formidably, as compared to their competitors.
As a content manager, you’d be dealing with clients from partner brands and helping your teammates navigate their way towards finding the right tonality. It will be your responsibility to understand and gauge in which direction you want to drive the company’s brand positioning.
TV Producers are responsible for the video production of a television program. It could be an executive role where you will get the chance to curate content for new programs and pitch them to networks.
This job requires more experience than others, and is not an entry-level job. But, after pursuing an MBA in Media and Entertainment, your career trajectory could see itself in this position after a few years of work experience.
A Channel Head is someone who will be directing how the channel will operate. It could be a job for someone in the newsroom or entertainment channels. The task remains the same – to take the channel to the next level.
Do you want to transform yourself into a real professionals in the field of Media & Entertainment? Enroll Now: MBA in Media & Entertainment
A career in Media and entertainment is a lucrative opportunity for anyone not looking to do mundane work. Every day is a new challenge, and every day is a chance to learn something new. The trends keep changing, but the expectation from the people in charge remains the same. Everybody wants skilled professionals to enhance their media presence. The question is – how do you fit into this equation?
Here is a solution – Whistling Woods International School of Media & Communication. We are one of India’s premier institutes for media and communication. Our marquee program of MBA in Media and Entertainment is tailor-made for aspirants who are looking to stake their claim in the media and entertainment industry.
For more details, visit our admission page and give yourself the chance to be part of our illustrious alumni.