The mass media and communication industry has been on an upward trajectory in recent years. With multiple channels of content opening on every possible medium, information is consumed more effectively and efficiently.
The value of the sector is said to reach around ₹940 Billion by 2023. In this domain, India is one of the fastest-growing markets in the world. According to a report by IAMAI, by 2025 India’s internet users are expected to reach 900 million – an increase at a CAGR of 45% from 2020.
Given its diversity, there are an array of opportunities available to aspirants in this industry. From working in new channels to creative agencies to public relations and much more.
Pursuing a course at one of the best media communications schools will help you create a sector-agnostic profile, enabling you to have several choices to choose from in terms of having a career.
Skills Acquired After Mass Media and Communication Course:
Because media communication gives a comprehensive grasp of how the world works, it provides students with a holistic curriculum to get them to be industry ready.
The skills you would acquire are:
- Verbal skills
- Writing skills
- Ability to research
- Problem-Solving skills
- Presentation skills
- Teamwork & Collaboration
- Digital & Social Media
- Visual & Graphic Communication
The range of work one can do after pursuing mass media and communication is unparalleled.
Content is an inexhaustible resource. It’s a job that will be needed in every industry, sector, and firm in the present and the future. As companies want to enhance their internet presence, content writers are required to churn up excellent and relatable content.
Even in terms of SEO to help brands create a formidable positioning in their competitive space, it will be content writers that will implement these effective practices to enhance and uplift a brand’s profile to unprecedented levels.
Not so long ago, a career in media communication would revolve around news channels and journalism. Even though more avenues have opened up, being a journalist is still lucrative and one of the most sought-after careers for one to have.
Journalism is the fourth pillar of democracy, and its work is of utmost importance for the country’s functioning. It isn’t limited to covering the world news, as it has domains such as sports, travel, lifestyle, political, business, entertainment, etc.
The world is making a seamless transition toward digital marketing. 55% of marketers are digital, and in 2021 $436 Billion was spent on digital marketing. In comparison, $196 Billion was spent on traditional formats of marketing.
With this space firing on all cylinders, jobs in the digital marketing industry are expected to increase significantly. However, one would need to be adept at their particular discipline in digital marketing in order to truly ascend in their career.
Public Relations Executive
Crafting the right public image for the client and implementing promotional campaigns on various platforms is the work of a public relations executive.
You would have to manage different client accounts in the broadcast and online media sector. Plenty of research also goes into this field as you need to understand industry trends and conduct market and consumer research.
A media planner’s duties revolve around being the voice of communication between the client and the agency. They inform the clients how a particular campaign will unfold and coordinate with the agencies to maximise target reach towards the client’s target audience.
In this role, you would be responsible for monitoring the information that flows from the organisation to the public. The job is to promote the organisation and highlight them in a positive light and ensure that the communication tone and substance are in line with the organization’s goals. You would get to represent the company you’re working for at media events and be their voice.
Certain sections are dedicated to both online and print media for specific topics, and that is where the role of a columnist comes in. They are professionals who are specialists in their field and creatively deliver insightful content that appeals to the target audience.
Creating advertisement campaigns, targeting the demographic set of consumers in the target audience, and managing the budget is part of a marketing specialist’s KRAs. They work closely with the marketing teams at companies and drive awareness for their brands.
The spectrum of the mass media and communication industry is vast. One thing is for sure, regardless of the profession you choose, monotony will not be a part of your work life.
Whistling Woods School of Media & Communication provides a comprehensive understanding of the creative and business aspects of the media and entertainment industry. Students get exposed to management topics as well as practical and theoretical understanding of media & entertainment to gain a holistic understanding of all sub-sectors.
We offer two courses:
From the very beginning, one is encouraged to think critically and creatively and develop skills to convey ideas through practical and professional work.
Currently, more than 2900+ WWI alumni are thriving in the media and entertainment industry. We let our track record speak for itself.
Do you want to start a career in mass media and communication? Visit our website for more information, and offer yourself the opportunity to realise your ambitions.